After 18 straight postseason losses and two consecutive disappointing seasons, fanbases would usually be down. Not I. The team and everything surrounding it feels fresh.
My excitement is primarily due to the front office's demonstrated desire to win. They signed Carlos Correa to a record deal, disproving the "cheap Pohlads" term. I loved the bold move of trading fan favorite Luis Arraez to acquire Pablo Lopez, which showed that they are willing to take risks to win more games. Along with those significant moves, they acquired multiple pieces that provide upside or depth that I believe should guarantee a competitive team on the field.
Off the field, the Twins have taken several steps to build hype and engagement with the team - the most visible of which is the reveal of a whole new set of uniforms. The new jerseys came with the slogan "inspired by the past; built for the future," and I thought they did just that. They combined elements from the Killebrew era and the Hunter/Mauer era, bringing in a new, unique flair that I felt had been missing. This mix of past and future allowed the jerseys to resonate with all ages of Twins fans.
The Twins didn't just unveil the new uniforms; they hosted an event in the rotunda of Mall of America and brought in their star players to show off the jerseys for the first time. I was at this event and witnessed firsthand how successful it was, as it brought in a large crowd and got people talking about the Twins, even in the dead of the off-season.
In an effort to continue to improve TwinsFest, they added a new event called TwinsFest live. The event got great reviews as it was much more personable than other TwinsFest experiences, featuring player bartenders and other opportunities for fans to meet with the team. I hope they continue this event for years to come.
The Twins have also worked to improve their online presence ahead of the season. I felt their old graphic designs for social media posts were unprofessional, so I was glad to see the Twins changed them to be simpler and modern and fit better with the new uniforms. On TikTok, they began posting daily videos asking Twins players fun questions. As a younger fan, I appreciate seeing the Twins engaging with and building a newer audience.
They also added a new YouTube series called The Diamond, giving viewers a more in-depth, behind-the-scenes look. I enjoy this type of content as it shows off the Twins' star players and makes the team easier to cheer for.
This offseason, the Twins worked to improve on multiple fronts, whether it was the on-field product, the merchandise, the offseason events, or social media content. The result is an entirely new, fresh look for the Twins and more excitement for the upcoming season than most prior years. Now I can't wait to see the on-field performance match this excitement and provide a memorable season for all Twins fans.
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