Twins Video
As part of the effort to emerge from bankruptcy proceedings, the owner of Bally Sports North, Diamond Sports Group, asked the court to approve a one-year deal to broadcast the Minnesota Twins on TV in 2024, per Evan Drellich of The Athletic. If that is approved, t would be good news for Twins fans hoping to watch the team on TV, but bad news for in-market fans hoping to stream the games: for another year, streaming would be limited to out-of-market households.
The request is part of a plot twist that has proved to be a game-changer for the offseason saga surrounding the Twins' television and streaming rights. Last month, Diamond Sports, which had previously been faced with shutting down after 2024, reversed course, in part due to a partnership with Amazon. As a result, there was renewed interest in one-year, TV-only deals with several MLB teams, including the Twins. However, since Diamond wants to drive customers towards their TV channels, those deals preclude the Twins from distributing their games via streaming except to out-of-market customers.
It is unknown just how much those TV rights are worth, though Drellich revealed earlier this week that similar one-year deals with MLB teams have been worth about 85% of the previous agreed-upon rate. The Twins admitted last year that they had been making $55M annually for the TV and streaming rights from Diamond.
All of that revenue was in question this offseason, leading to a $25M-$30M cut in anticipated Opening Day payroll. As a result, the Twins have had a very quiet offseason, arguably getting worse, including trading away veteran second baseman Jorge Polanco to help free up payroll dollars.
Conceivably, the Twins could have an additional $40M in gross revenue that wasn't fully expected before this latest pivot. Could that mean a late addition from a free agent market that still has several big names available? If so, there are no indications that is the case yet. The Twins have announced they'll refrain from publicly addressing the TV deal until the deal is approved by the court, which is scheduled for Friday, February 9th.
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- Cory Engelhardt, Strombomb and nclahammer
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