Twins Video
Last week, Twins fans tuning into their game against the Rays experienced something quite strange. Technical issues plagued the broadcast, causing it to remain fixed on the center-field camera view. The valiant technician zoomed in and out for hitter and pitcher reactions between the pitches, though he had no way to actually follow any ball hit into play. Some might call it an avant-garde performance:
Others will call it part of a long line of injustices, in the worst experience for Twins fans wanting to watch the game this season in recent memory.
To recap: After promising “the end of blackouts” via new broadcaster Cory Provus early last offseason, the Twins re-upped with Bally Sports Network, despite its continued bankruptcy issues being settled in a Texas court. Games were, instead, only available to cable subscribers in the regional area. Aggravatingly, though that choice was about maximizing revenue, no meaningful reinvestment of that money into payroll took place. The choice came to a head in May, when Diamond began its fight with Comcast over carrier fees, leaving around 80% of Minnesotans essentially without baseball months into what should have been seen as Year Two of a new dynasty.
The flare-up has been seen as part of the critical loss in revenue for the Twins, who have failed to build their audience, dropping from 19th to 23rd in average attendance with only a handful of home games to play. Minnesota has fallen behind resurgent teams like Baltimore and Arizona, who took their successful 2023 rosters and infused them with new talent.
As September rolls along, the Twins now have two weeks left on the Bally Sports Network, and it’s about time to begin asking where things stand. As Dave St. Peter recently told Front Office Sports, they “remain undecided” and continue “reviewing and exploring different options.” But where exactly might fans watch the team next year?
While the Twins are free agents once again, they will have 29 other owners looking over their shoulder. As a mid-market team dependent on broadcast revenue—a recent filing suggested that the average MLB team gets 25% of its earnings from broadcast rights—they will be looking to Rob Manfred to assist in ensuring a big deal going forward. As St. Peter remarked, that needs to include some sort of streaming option.
“Digital rights have become a gating issue for us, meaning we have to have those on some level.”
That should be good news for Twins fans, as another year without streaming would be an unqualified failure. But what Manfred can do to help secure a package similar to previous cable deals remains the big question. Much of that depends on Diamond Sports Holdings (DSH), the Sinclair subsidiary that has been the center of the chaos with their continued bankruptcy procedures. The story has been twisting throughout the year. To recap, DSH received a large influx of cash in January from Sinclair and Amazon—who remain very interested in expanding Prime’s sports offerings beyond Thursday Night Football—that likely meant a deal that would include streaming of five MLB teams.
Approval of the plan was delayed throughout the summer, all while the Comcast carrier fees fight soured things further between the three main leagues and DSH. Other carriers like Cox and DirecTV (which just concluded their own carrier fee dispute with Disney) found that MLB stonewalled these cable carriers from their deals with DHS.
While the NBA and NHL have a deal in principle to cement a future with Bally, Manfred and his team (who must approve any part of Diamond’s restructuring, as creditors) petitioned to see the other league deals, which the judge denied. From the atmosphere, Manfred seems wary to give approval, preferring to rip off the Regional Sports Network Band-Aid. It seems like a no-brainer for the league, which would then be able to take over half of the league into a package for a major streaming service going into 2025--though none of the teams in question would be major media market teams like the Dodgers, Yankees, or Cubs.
In a recent court filing, MLB has argued that the bankruptcy needs a swift resolution, with major teams unable to plan for free agency (not that these teams are planning for the Soto Sweepstakes). St. Peter himself has said the Twins want to have something in place much earlier in the offseason than last year’s disaster. Such a future being ensured will be critical to any choices (though almost certainly limited) the Twins front office might make during the offseason.
Even if Bally finds a way out of court, will it find a way to survive the streaming era? Amazon pulled out of their current cash infusion arrangement, but recently re-joined as a partner to move forward with streaming Bally RSNs on Prime. Others suggest that Manfred has entered discussions with ESPN, perhaps to develop a package for either ESPN+ or Disney’s proposed Venu joint venture with Warner Bros-Discovery and Fox Broadcast (itself now facing an antitrust lawsuit). Either deal—if it included the end of backouts across the Minnesota territory—would be the right one for St. Peter and crew. But streaming is simply not worth the value of old-fashioned cable rights, and if the Twins are only receiving half of what they once received in broadcast money, many might wonder how the team will proceed—or who might be on it. The MLB and MLBPA recently agreed to move some money to teams struggling with this transition, but whether that goes to players or owners' pockets will be a testy issue.
But what else can the Twins do? Both the Wild and Timberwolves will remain with Bally, as long as the bankruptcy is approved and the company stays afloat. For as much as the team has made its own mistakes along the way, they are also fighting with their hands behind their back. They could go their own way, of course--an idea I proposed last offseason to embrace local TV and forgo revenue to rebuild the fanbase. (St. Peter responded to the idea with very little interest.)
Or else, Twins fans could simply hope to watch more Virtual Game Experiences, as they had the option to the other night--an experience that I would prefer never to see again:
Where would you prefer to watch the Twins next year? Sound off in the comments.
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