Cautionary tale; I grew up in SE MN as a fan of the local professional hockey team. In those days there were about 35 games a year on Channel 9 and all games were on WCCO radio, both of which were easily accessible to most of out state Minnesota. In the late 80s that hockey team sold their radio rights to 1500-KSTP and television rights to Channel 29, neither of which were nearly accessible to much of the out state. But eventually it didn't matter cuz the problem was solved by having all games broadcast in the Dallas area.