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    Dear Pohlads: Don't Do This


    Eric Blonigen

    For many fans, the 2024 trade deadline serves as an inflection point for their Twins fandom. What happens over the next 36 hours—whether the Pohlads allow for spending at the deadline—could either bring them back into the fold, or push them further away, potentially past the point of no return.

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    Any longtime fan of the Twins has heard multiple variations of “cheap Pohlads” hundreds of times, often with good reason. For decades, the Twins were known throughout baseball as misers. Former GM Terry Ryan took pride in not spending his entire budget each offseason. The Twins constantly referred to themselves as a small-market team, despite being in a firmly mid-size media market. By the way, the Pohlads are roughly baseball’s 10th-richest owners.

    For a while, ownership appeared to be turning the corner, getting payroll to a league-average level, making surprisingly aggressive free-agent signings for guys like Carlos Correa, Nelson Cruz, and Josh Donaldson, and signing Byron Buxton and Pablo López to long-term extensions. These decisions bought a measure of trust and goodwill from the fans, because they seemed like down payments on long-term growth toward the middle of the league in payroll.

    However, at the onset of this past offseason, they went on record saying they needed to “right-size” payroll, and that they had been “losing money,” despite the team value skyrocketing as an asset.

    They proceeded to trim $30 million in payroll compared to 2023, and hinted that further future cuts are likely. The Twins began the 2024 season with the 20th-highest payroll, despite being the 15th-largest media market. The lowly Royals, with the 34th-largest media market in the U.S. at their disposal, are 16th in payroll and are planning on spending at the deadline.

     

    Naturally, on the heels of a division-winning season in which the Twins broke their playoff losing streak, this infuriated fans, and rightfully so. Likewise, the Twins' (supposed) commitment to making it easier for fans to watch games, then re-upping with Bally, turned some fans away. The Bally/Comcast disagreement leading to most local fans being unable to watch games through cable providers this season has led many nearly to a breaking point. Not making significant signings or trades this offseason, other than offloading a beloved veteran in Jorge Polanco, disgusted still others.

    While the purpose of any business is to make money, fans are not stockholders, and it’s a mistake for ownership to treat them as such. Fans attend, watch (hah), or listen to games night after night because they care. Because they believe. Because they want to be a part of something wonderful. Baseball exists for the fans.

    If the fans believe that ownership doesn’t care about them (or about fielding a team that can win the World Series), then why should they care about the team? Why not watch the Olympics instead? Why not go to a Loons game? At this point, it’s unclear that ownership cares. Instead, they reference declining attendance as a reason for declining payroll, putting the blame on the fans. That is a shortsighted mistake.

    Over the past few days, we have seen the Yankees, Mariners, Red Sox, and Orioles all make moves to improve their playoff odds. The Royals, Astros, and Rangers are all publicly linked to big-name players. The Twins haven’t been publicly linked to anyone. Nobody.

    Any savvy business owner is well-served by considering not just the short-term profit-and-loss statement, but also the long-term outlook and health of their organization. Ownership has demonstrated this understanding in the past, when they were one of the first teams in 2020 to announce they were keeping all staff hired and paid. They have also made significant investments into player amenities, offering daycare services to players’ families and ensuring that free agents will want to sign here. Remember the Nelson Cruz nap room?

    The time is now to continue to invest in the long-term health of the franchise, by proving to fans that winning and the fan experience are as important as the bottom line of the balance sheet. Make the trades that allow for keeping pace with the Yankees, Orioles, Mariners, Astros, Guardians, Royals, and Rangers. Get the frontline starter and setup-caliber lefty that will push the team over the hump. Show the fans that the goal is playing meaningful games deep into October.

    Fail to do so, and the Pohlads are setting the stage for fan apathy, further declines in attendance, and a long-term shrinking of the fan base. This type of payroll constraint can create a vicious cycle that will disenchant fans for years to come.

    You have to turn the boat around, Joe. You're turning from what looks like tough weather toward a fatal iceberg. Be bold, and brave the stormy seas. It's not too late for that, but you have little time left to change course. Otherwise, you'll sink this ship in cold, calm water, with the masses who stand ready to help out of range and losing interest.


    What do you think? Will a lack of trade at the deadline push you further away as a fan? Or do you think the Pohlads will approve the payroll to swing for the fences? Comment below!

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    3 hours ago, nicksaviking said:

    Yeah, there might not be.

    I don't want to make a trade just to make a trade though. I'd want a trade to win the World Series, not just to sneak into the playoffs as an underdog again.

    Exactly this. Crochet, Skubal, Gausman (maybe) are available. One of them would slot In the top of the rotation and from there it’s just going on a run in October. We have the lineup for it. We would have the rotation for it. Get a reliever and we are there. 21 hours to make it happen.

    12 hours ago, arby58 said:

    The X post indicates that the Twins are 16th in baseball in terms of percentage of revenue devoted to payroll - and just a fraction from 15th. That suggests 'mid-market' to me, and the various statistical gyrations to suggest they aren't meeting payroll expectations aren't all that impressive. Media market size, for example doesn't really matter other than what you can get in payment from media for broadcasting the team, and we've seen that $ eroding, not growing.

    As that graph suggests, payroll doesn't necessarily translate into great results - witness the two teams at the top of the payroll as a percentage of revenue. Last year, the top three teams in terms of payroll all missed the play-offs. There are lots of other areas of investment that are also important, including the farm system. The Twins have pretty consistently ranked in the upper half (or better) for farm systems. They are turning out some pretty good young talent, and it appears more is on the way. 

    Sure, a 'big splash' would be great (wait, wasn't that Correa?), but making the play-offs on a pretty consistent basis is a decent product, which is what the mid-market Twins have done of late.

    You're looking at the wrong variable.  Either that or you must think the Yankees really, really are cheap.

    This is such a bad and short-sighted series of moves by the Twins.  But I'll also say that looking at 2023 revenue for 2024 payroll likely isn't the way to go about it.  So, you're wrong, and the tweet is misleading.

    Obviously, there's a certain % of projected current year revenue that's intended to go to current year salaries.  The Twins have probably been out over their skis for some time now, and with the unknown of TV dollars, they're drawing a new line in the cement.  According to their model, they have to do this.

    They likely figure they can resume at a new salary level when TV revenue is secured for the future.  And that's it.  It's a business, and it's certainly a business to minority owners.  Part of getting owners to come on is guaranteeing them certain returns, and if that's in the contract, that's in the contract...in whatever form.  Assuming they have minority owners, which I can't seem to find.  I do understand plenty of Pohlads have stakes, so nephew Zeke has an agreement.

    Anyway, the money model is what it is, the budget is discussed and approved, and I doubt any Pohlad has the pocketchange/insanity to say, "hey, I'll give $30 million of my own money to make this or that happen, you get dinner at Manny's."  The infrastructure of how money is handled can be changed, but I highly doubt Joe Pohlad can just change it on the fly.

    5 hours ago, USAFChief said:

    Lol. Move the goalposts much?

    Just admit you're wrong for a change. That's not what you claimed. You claimed he's a "4-5 WAR infielder."

    He's not.

    15.2 fWAR since 2019 does not equal "4-5 WAR infielder"

    .700-ish OPS guy.

    Not Brian Dozier either, BTW.

    And for the record, I'm aware of who Tommy Edman is, which is why I was able to question your claim without looking it up.

     

     

     

    Yep, I was wrong on this one. I was looking at 2023 as if it were 2024.

    17 hours ago, ChermesZ said:

    At what point can we reclaim the stadium we built for them?

     

    Seriously, their choices reek of a team self sabotaging itself so they can move for a ‘newer’ stadium.

    There won't be a replacement for Target Field for at least 30 years. If the Pohlads don't know that, they're morons. The Pohalds really should sell. The franchise is probably at its peak value. Cash in Jim. 

    A division leading club last year with a decent chance  of owing well in the playoff with a very good starting staff did not draw fans to the ballpark

    Television rights.. diamond lost money on the Twins, xfinity does want to pay diamond the money  to make a profit. 

    So if the Twins spend more fans will magically appear and ratings will go through the roof  

    1 hour ago, old nurse said:

    A division leading club last year with a decent chance  of owing well in the playoff with a very good starting staff did not draw fans to the ballpark

    Television rights.. diamond lost money on the Twins, xfinity does want to pay diamond the money  to make a profit. 

    So if the Twins spend more fans will magically appear and ratings will go through the roof  

    The club didn't get to, and stay above, .500 until the middle of July last year. They went into the break 45-46. They were 60-58, barely staying above .500, on August 11. There was nothing about last year's team that suggested they had a decent chance of doing much damage in the playoffs. They struggled to pull away from an historically bad division until the middle of August when Cleveland finally collapsed. 

    They finished 73-89 in 2021. They were 78-84 in 2022. And then they were below .500 at the break in 2023. I'm not sure why their lack of attendance then is surprising. Once they started playing well and got to the playoffs the fans showed up. The team then decided to immediately (less than a week after the World Series finished) throw water on that excitement. Last year's team did not have the expectations that this year's team did. They are not good comparisons.

    2 hours ago, dxpavelka said:

    The "Pohlads are cheap" crowd really needs to have lived thru the era prior to them buying this team.

    We have article after article on TD about them being cheap.  Has there ever been even one article that actually compared the Twins percentage of revenue spent on payroll to the other 29 teams?  Cheap is a relative term, right.  Isn't anyone here interested in how they have actually compared over a decade or two?  The amount of criticism by TD writers without any objective measure suggests an unwillingness to present what has actually happened.   Why wouldn't just one writer here put a little effort into illustrating what has actually happened given the amount of play this topic gets here?

    37 minutes ago, Major League Ready said:

    We have article after article on TD about them being cheap.  Has there ever been even one article that actually compared the Twins percentage of revenue spent on payroll to the other 29 teams?  Cheap is a relative term, right.  Isn't anyone here interested in how they have actually compared over a decade or two?  The amount of criticism by TD writers without any objective measure suggests an unwillingness to present what has actually happened.   Why wouldn't just one writer here put a little effort illustrating what has actually happened given the amount of play this topic gets here?

    The Bob Nutting or John Fisher defense doesn't mean the Pohlads aren't cheap.

    Comparison to a league of greedy billionaires isn't objective, either. 

    13 hours ago, USAFChief said:

    I read somewhere that 73 percent of the percentages you read on the internet are made up on the spot.

    Pretty much if you get to the playoffs you have a 5% chance.   So as much as yes you want to play silly games,  I would like multiple chances at winning it all,  than 1 slightly better chance in 1 year.   

    55 minutes ago, Major League Ready said:

    Has there ever been even one article that actually compared the Twins percentage of revenue spent on payroll to the other 29 teams?

    Using percentage of revenue takes ownership off the hook for negotiating the worst TV deal in all professional sports and all the other decisions that have minimized their revenue in a good market for sports. 

    6 minutes ago, CCHOF5yearstoolate said:

    The Bob Nutting or John Fisher defense doesn't mean the Pohlads aren't cheap.

    Comparison to a league of greedy billionaires isn't objective, either. 

    I don't think you understand the core concept.  If they are all equally cheap the twins would not be at a disadvantage, would they?  The suggestion of most of these articles is that an unwillingness to spend prohibits the twins from signing players and creates a disadvantage for the team.  If all of the other teams are as cheap as the twins, what's the complaint?  That's not what people are saying.  They are saying that the Twins don't sign the players that other teams do sign because they are cheap.  If the Pirates are cheap or not is absolutely irrelevant.  Would you prefer to make these arguments from an informed position?   I would love to know how the twins compare to all the other teams.   

    3 minutes ago, DJL44 said:

    Using percentage of revenue takes ownership off the hook for negotiating the worst TV deal in all professional sports and all the other decisions that have minimized their revenue in a good market for sports. 

    Two completely different issues.  I agree that their messaging has been really poor.  However, these articles and posters here don't suggest the Twins need to get better at marketing so that they can spend more.  They say the Twins don't spend more because they are unwilling to spend.  The vast majority of complaints here about spending don't complain the Twins need to market better so they can spend more.  They complain the Twins are cheap.

    Let's say you and your brother work in sales for the same company.  You are the much better salesman and make $200K to his $100K.  You both spend $100K.  Is your brother cheap because he didn't make as much money as you.  Point being, I doubt anyone argues the TV deal and messaging did not hurt revenue.  That has nothing to do with if they are cheap or not.

    21 minutes ago, Major League Ready said:

    I don't think you understand the core concept If they are all equally cheap the twins would not be at a disadvantage, would they? The suggestion of most of these articles is that an unwillingness to spend prohibits the twins from signing players and creates a disadvantage for the team. If all of the other teams are as cheap as the twins, what's the complaint? That's not what people are saying. They are saying that the Twins don't sign the players that other teams do sign because they are cheap. If the Pirates are cheap or not is absolutely irrelevant. Would you prefer to make these arguments from an informed position? I would love to know how the twins compare to all the other teams.   

    I'm actually saying that 'core concept' is bunk. Everyone else behaving poorly isn't an excuse to join in.

    Even if they come in comparable to other "mid-markets" all that means is that many owners are willing to shoot themselves in the foot competitively to save a couple of pennies.

    I assume every team has budget considerations. 

    The Twins have ranked between 15th and 19th in team payroll for the past 5 years. I assume that we are going to be in that range going forward as well. 

    Based on those two things... I stopped worrying about how much we spend along time ago and I worry more about who we spend it on. 

    I don't want 4 million here and 4 million there being spent on innings eating pitchers or short side platoon players.

    I will judge this front office on development. Because that's how we survive. 

     

     

       

    30 minutes ago, Riverbrian said:

    I assume every team has budget considerations. 

    The Twins have ranked between 15th and 19th in team payroll for the past 5 years. I assume that we are going to be in that range going forward as well. 

    Based on those two things... I stopped worrying about how much we spend along time ago and I worry more about who we spend it on. 

    I don't want 4 million here and 4 million there being spent on innings eating pitchers or short side platoon players.

    I will judge this front office on development. Because that's how we survive. 

     

     

       

    With a little luck, we won't have to worry about them signing any 4-5 type SPs for the next few years. That would really help because those guys are getting $12M+.

    39 minutes ago, Riverbrian said:

    I assume every team has budget considerations. 

    The Twins have ranked between 15th and 19th in team payroll for the past 5 years. I assume that we are going to be in that range going forward as well. 

    Based on those two things... I stopped worrying about how much we spend along time ago and I worry more about who we spend it on. 

    I don't want 4 million here and 4 million there being spent on innings eating pitchers or short side platoon players.

    I will judge this front office on development. Because that's how we survive. 

     

     

       

    This. 

    1 hour ago, Hawkeye Bean Counter said:

    Pretty much if you get to the playoffs you have a 5% chance.   So as much as yes you want to play silly games,  I would like multiple chances at winning it all,  than 1 slightly better chance in 1 year.   

    The Twins have their entire core locked up through at least 2027. Do you really think trading a couple top prospects hurts them that much in the long run? Do you not believe they can produce anymore prospects between now and 2027? 

    My dream trade is packaging Emma, Festa, and Raya with whatever other lower prospects is needed to get Tarik Skubal. Is that a move that is significantly hurting their long-term World Series prospects to just help this 1 year? What about Emma for Snell? Is trading 1 top-100 prospect really going to hurt their long-term chances that significantly?

    I just don't understand this idea that trading a top prospect or 2 is somehow going to just ruin their future years.

    7 minutes ago, chpettit19 said:

     

    I just don't understand this idea that trading a top prospect or 2 is somehow going to just ruin their future years.

    Nor the idea that hoarding prospects somehow greatly increases their chances.

    By that theory we should have multiple WS trophies in our case today 

     

    9 minutes ago, USAFChief said:

    Nor the idea that hoarding prospects somehow greatly increases their chances.

    By that theory we should have multiple WS trophies in our case today 

     

    If you never play for the present.... You end up with not much. We're in agreement on that. 

    11 minutes ago, USAFChief said:

    Nor the idea that hoarding prospects somehow greatly increases their chances.

    By that theory we should have multiple WS trophies in our case today 

     

    Correct. We don’t want to trade prospects for mediocre players. If we are trading guys of value they have to go towards players that CLEARLY make the team better. A frontline starter. A bullpen ace. A monster bat that would be an every-day DH. Our farm system has the young core under team control and the depth to withstand some losses. But, we have limited roster sizes. Will a Luke Keaschall or an Andrew Morris or a Gabby Gonzalez be able to break through? If not, then let’s move them for someone who pushes other guys down the depth chart.

    35 minutes ago, Major League Ready said:

    With a little luck, we won't have to worry about them signing any 4-5 type SPs for the next few years. That would really help because those guys are getting $12M+.

    Spot on. There is next to no need for depth signings in the offseason. Use the money for impact. 

    13 minutes ago, chpettit19 said:

    The Twins have their entire core locked up through at least 2027. Do you really think trading a couple top prospects hurts them that much in the long run? Do you not believe they can produce anymore prospects between now and 2027? 

    My dream trade is packaging Emma, Festa, and Raya with whatever other lower prospects is needed to get Tarik Skubal. Is that a move that is significantly hurting their long-term World Series prospects to just help this 1 year? What about Emma for Snell? Is trading 1 top-100 prospect really going to hurt their long-term chances that significantly?

    I just don't understand this idea that trading a top prospect or 2 is somehow going to just ruin their future years.

    If they are just going to shield Emma and Jenkins from left handed pitchers. You can trade them now.

    That may be a shocking statement to some and it may be considered an extreme reaction to a personal irritant. 

    However... I am serious. Hiding your developing players from something that could be developed is not development. 

    Shielding Emma and Jenkins from left handers are going to require shields... that means more Margot and Farmers types replacing Margot and Farmer next year and the year after that. 

    If you don't sign Margot and Farmer types... then young developing players will have to be the shields and work the short side of the platoon. This kills the development of young right handed hitters. 

    The way they are handling Julien, Wallner, Larnach and Kirilloff. It won't hurt to trade Emma and Jenkins now. It may actually help.   

     

     

     

     

    1 minute ago, Riverbrian said:

    If they are just going to shield Emma and Jenkins from left handed pitchers. You can trade them now.

    That may be a shocking statement to some and it may be considered an extreme reaction to a personal irritant. 

    However... I am serious. Hiding your developing players from something that could be developed is not development. 

    Shielding Emma and Jenkins from left handers are going to require shields... that means more Margot and Farmers types replacing Margot and Farmer next year and the year after that. 

    If you don't sign Margot and Farmer types... then young developing players will have to be the shields and work the short side of the platoon. This kills the development of young right handed hitters. 

    The way they are handling Julien, Wallner, Larnach and Kirilloff. It won't hurt to trade Emma and Jenkins now. It may actually help.   

     

     

     

     

    Ouch. 

    22 hours ago, Nashvilletwin said:

    Yes, it is very possible that the Minnesota Twins - inclusive of all revenues and expenses of every entity under that umbrella - are losing money on a cash basis. Who knows what the financial structure of the Twins or the other Pohlad entities is - i.e. what is collateralised, how much debt there is, etc.

    My only point, which you basically ignored, was: IF, in fact, the Twins are actually losing (substantial) cash on an annual basis, would that possibly give you a better understanding of the decisions they are making?
     

    Cash is cash - if you don’t have enough to fund operations, you have to find it somewhere. You can borrow, you can sell ancillary business, you can sell equity, you can improve operations, OR you can cut costs.

    All I’m suggesting is that if we assume the Pohlads aren’t stupid (which they are not), then why are they taking the actions they are taking?  It’s not greed - as much as many on this sight might suggest.  Maybe, it’s actually a response to how the business is actually performing.  

    I think people forget that SD had to take out a loan of cash on hand to pay their players.  The worth of an owner does not mean they have the cash on hand.  Much of the worth is based on what people claim a company is worth.  For example, Elon Musk just lost like 16 billion in worth the other day, because the stock price of Tesla dropped.  First, he did not lose 16 billion cash, the stock he owns value dropped.  

    Just because someone has something they say is worth x, does not mean they can get that in cash for it.  First, it takes a buyer to pay the asking price.  This happens a ton in business deals where a company that has no actual assets get valued at a number, and some wonder how.  Many times it is based on possible value you can get out of it but not actual assets or cash in or out. 

    If the Twins operating cash is dropping, they will need to cut payroll to pay employees, or they will need sell off other assets, or borrow against them to make payroll.  Just because the Pohalds are valued at billions, does not mean they have a money bin full of cash, but that is what Forbes says their assets are worth.  If they even tried to fully divest their assets to get cash, they would not get that much cash either. 

    19 hours ago, Mike Sixel said:

    The Atlanta team uses the team/stadium area to build a massive redevelopment around it, and they are making plenty of money on that part of the business, while making it look like they are losing money on the team.....not every situation is the same.

    I'll say it again, your company doesn't go from 44 million to 1.5 billion in value if you are losing money every year.....or at all overall. 

    The reports the Braves file include the area around the ballpark.  They break it down from baseball revenue, and non-baseball revenue. You ask about the valuation of a team going up despite possibly losing money.  Well, we have seen many social media companies value increase in the market, but report that they are losing large amounts of cash each year, explain that. 




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