Twins Payrolls Since 1988 vs. MLB (Cheap Pohalds?)
Twins Video
I don't know how many times I've seen the Twins' ownership all lumped together as a singular, static entity. Similar to the entity known as "Falvine" or that childhood couple who got the blended name like Nateiffer or whatever. The perceived sins of the father infect the rest of the family by association like the way people go after the blood relations of presidents. The arguments surround the Twins being owned by misers who hurt the team's chance of being successful because they won't pay competitive salaries. Inconceivably large numbers get thrown around and ranks are used to provide a convenient reference furthering the commenter's opinion. But, just how does the Twins' historical payroll stack up in a visual way? A way which can better illustrate at a glance how competitive they've been. Is Carl the same as Jim? Are the Twins the franchise today as they were 20 years ago?
What does 16th or 19th rank look like? See for yourself how the Twins stack up historically, all the way back to 1988 based on data from The Baseball Cube. 2024 data comes from Spotrac so the methodology might be a bit different. You can see some major trends and how baseball competition levels were affected by changes to the CBA and television, etc. Up until about 1990, the differences from the haves to the have nots wasn't so huge. The Twins were right in the thick of things as one of the upper payroll teams. A paradigm shift occurred and baseball competition levels would never be the same. Another shift in the late 90s changed the landscape yet again. Suddenly, the gap became massive, and Carl Pohlad opted for the bare minimum cost philosophy as the Twins secured the lowest payrolls in MLB. Contraction didn't happen, and Twins payrolls rose to about the bottom of the 3rd quartile of teams until Target Field. When Target Field opened, Carl Pohlad was dead with his son, Jim, having taken over. Jim pushed payroll up a full bracket and more closely followed the bottom of the 2nd quartile of teams. Right about dead mid market combined from 2010-2022, but it appears there's another shift going on.
Payrolls and revenues are trending up, and the Pohlad family appear to be more committed to trend back to the days of their father, and the Metrodome as attendance falters. Carl Pohlad was a miser. While generous from a charitable standpoint, and an honorable man with multiple purple hearts, a bronze star with clusters and a fantastic personal reputation amongst the people who knew him, he did not accept losses from businesses, and the Twins were a business to him. Carl's first love was football, and he actively attempted to purchase a controlling interest in the Minnesota Vikings, but was rebuffed because he owned a controlling interest in the Twins already. I have to wonder if Jim is getting miserly as he ages? Frustration with attendance and an inability to get a new stadium built led Carl to cut the payroll down to the bottom of the barrel and field more than a handful of terrible, non-competitive teams while threatening to sell the team to a party who would move the franchise out of state or even potentially contract the team entirely. This new philosophy for the Twins' ownership on the back of frustration with attendance potentially signals it's time for the Pohlads to sell the team to an owner with better business sense because Twins revenue shouldn't be as low as it is. Poorly negotiated TV deals, poor marketing and a lack of accountability at the head of the organization have allowed ownership to assume revenues are fixed so costs must be cut rather than understanding how to expand revenues to keep the team competitive with mid-market teams.
The Pohlads also appear to lack understanding of how team payrolls work. Joe Pohlad pointed to the Orioles as an example, but Baltimore has fielded a payroll higher than the Twins in 21 of the past 37 seasons (57%) including 3 seasons above the maximum payroll in Twins' history despite a much smaller market than Minneapolis. The Orioles recently employed the tank Astros philosophy of the 2010s initiating a total burn down of their roster with the willingness to field the worst teams in baseball year in and out while undertaking a massive rebuild. Now in a competitive window, Baltimore is once again expanding their payroll rapidly, and I expect they'll surpass the Twins once again next season. Baltimore would never have burned down a team in their prime competitive window.
This new (old) Pohlad philosophy is not only a poor look, it's a disservice to the fans, and the taxpayers who built Target Field with the expectation ownership would keep their end of the bargain and fund the team appropriately. It reeks of panic, frustration, poor business management, and dysfunction. If this is what the Pohlads bring to the table now, it's best to find fresh new ownership with a better philosophy.


19 Comments
Recommended Comments
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now