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    Do Minnesotans Love the Twins?


    Thiéres Rabelo

    At some point, a large portion of Twins fans should be asking themselves if they really like this baseball club or if they call themselves “fans” only because it’s their home state team.

    Image courtesy of Bruce Kluckhohn-USA TODAY Sports

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    The first piece of context this article needs is the fact that yours truly is not Minnesotan. Heck, I’m not even from the United States. But I’m not a character here. I’m stating this because said context is important. Whoever is reading this needs to understand that this is an article by an outsider who’s been following Minnesota sports and observing Minnesota sports fans' behaviors for years.

    The headline of this article is an honest question. Do you love the Twins? From what I’ve been observing for years, I think the general answer to this question would be “yes” on the surface. But, for many, that answer is not accompanied by loving actions. In other words, I think many Minnesotans say they’re Twins fans and “love” the team, but, in practice, they don’t.

    Here are two reasons why I feel that way:

    Poor attendance
    The Twins were terrible for almost a decade. It’s understandable that after that many bad seasons – including a record 103-loss campaign in 2016 – Twins fandom may have lost its excitement about this ballclub. However, they’ve also been a pretty good team since 2017. Yet, fans have still been reluctant to pack Target Field regularly for an entire season.

    In the Target Field era, the Twins have made the playoffs five times, including four American League Central titles. Their overall winning percentage is .485 despite having four consecutive seasons (2011-2014) with a winning percentage of .432 or worse. Most of their success in the Target Field era started in 2017, with three of those four division titles and a winning record of .528 since then.

    Yet, the Twins have a worse average attendance in that span than the Colorado Rockies.

    The Twins’ average attendance from the opening of Target Field until the end of the 2023 season is 29,046 fans per game, while the Rockies, one of the most terribly-managed sporting organizations on the planet, average 34,225 fans per game in the same period. The Rockies haven’t had a single season in that span with less than 31,334 attendance average. The Twins haven’t had a single season over 28,322 since 2013.

    The Rockies comparison is just one example. The Twins have seen worse teams have better attendance than them for years now. After some early success during the first three years of Target Field’s existence, Minnesota has ranked in the bottom half of attendance numbers in all but one of the nine seasons with normal attendance (2020 and 2021 not considered). The only time they didn’t was in the 2019 season and they ranked only 15th. They ranked in the bottom third of the league in five of those nine seasons. This season, they probably will be ranked 23rd.

    There is a list of excuses Twins fans come up with for poor attendance. Some are completely understandable, but some just sound far-fetched. The top two are “It’s too cold when the season starts” and “Fans will show up when kids are not in school.” Sometimes, there are excuses based on previous seasons' performance: “They’ve been bad for almost a decade,” “They lost 103 games last year”, “They didn’t make the playoffs last year.”

    Your team being bad one season kind of justifies attendance drops (except for the Colorado Rockies, apparently). But only if the opposite is true as well: if your team does well one season, there should be an attendance rise the following year. That hasn’t been the case for the Twins. Minnesota saw its attendance drop the following year in each season, and they've had a winning record since the opening of Target Field (2010, 2015, 2017, and 2023). Maybe this wouldn't have happened in 2020 after the fantastic 2019 season, but COVID-19 hit, and now we'll never know.

    The 2024 season felt doomed before it even started when the team announced the payroll slashing late last year. The lack of big offseason moves made it even worse. As a result, fans averaged less than 22,000 a game in the season’s first three months. Some might say that the aforementioned circumstances justified it, but I don’t think that’s fair to a team that just months before ended the club’s playoff curse by snapping the 0-for-18 losing streak and winning the franchise’s first playoff series in over two decades.

    Another reason why this year’s attendance drop isn’t fair (and the timing couldn’t be worse to mention this) is that the 2024 Minnesota Twins are not a bad team. They collapsed at the end of the season, yes, but they were also in the fight for the American League’s best record until mid-August. They might not make the playoffs after having over 92% odds of making it, but they can still mathematically finish the season with 86 wins. We believe a lot could’ve been done better by the owners and front office both in the offseason and the trade deadline. However, none of that changes the fact that the 2024 Twins are a good team. Considering only full 162-game seasons, the Twins are about to have back-to-back winning records for the first time since 2010.

    General social media behavior and perception of the team
    The whole point of this article can’t be made simply with poor attendance. Even though I don’t think this year’s poor attendance is fair to the players, I absolutely understand why one would simply choose not to attend games as a form of protest against the team’s ownership. But there’s more.

    As I said, I get to observe fans’ behaviors on social media. And here’s something that blows my mind: there’s a scary number of so-called “Twins fans” online who straight-up seem to hate this team. If you take a moment to scroll down through Twins Daily’s Facebook feed, you’ll see that almost every post has reactions with a laughing emoji. The most shocking example for me are the game recaps of losses. Call me crazy, but if your first reaction to your team losing a game is laugh, you should consider asking yourself if you really like that team or not.

    Basically, anything positive that is posted about the Twins or their players all across the internet can be met with a negative spin. The Byron Buxton hate is terrifying, especially when he’s having a great (and, most importantly, healthy) season. You already have the “Royce Lewis is made of glass” crowd. You have the Fire Rocco Club, which will always find a way to blame Rocco Baldelli for every single loss.

    And don’t get me wrong. Fans can criticize whatever and whoever they want. But it’s easy to see when that’s done with absolute loathing and despise. A lot of those people I’m referring to seem to be absolutely disgusted by the Minnesota Twins. That’s not the same with Timberwolves and Vikings fans. They obviously criticize the teams and the players, but you generally don’t feel they have any hate when you read most of their social media comments. I certainly think you won’t see as many Timberwolves fans reacting to their losses with laughing emojis as Twins “fans.”

    Timberwolves and Vikings fans demonstrate sincere joy when their teams win. When the Twins win, it feels like most their fan base doesn’t feel happy about it. The feeling seems to be that the team did nothing but their obligation. And they better not lose the next one.

    It’s not my place to tell anyone how to be a fan or to judge if you’re a “real” fan or not. But you can tell a lot about people's actions and you are always entitled to have an opinion about about those actions. This article is just something to think about.

    And I have a series of questions and comparisons to wrap this up and make you think: Do you really love the Twins? If you’re a Minnesota sports fan, are you harsher on the Twins when they have bad moments than you are on the Timberwolves and the Vikings? Or I can go even further in these comparisons: when a family member that you love screws up, do you point and laugh at them? Do you completely turn your back on them?

    Feel free to only think about those questions or to use the comment section below to express your thoughts about them.

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    Featured Comments

    17 minutes ago, TheLeviathan said:

    You get the trust and devotion you earn.

    There is more that goes into that than merely won or lost games.

    I agree with your initial sentiment but disagree with the second part of your statement wholeheartedly. Time and again, it's been shown that winning fixes everything.

    2 minutes ago, Craig Arko said:

    And when the winning dries up, which it always does?

    I don't understand what point you're trying to make. Competitive windows stay open for a while and then they close for a while for rebuilding. Depending on how smart a team's ownership/front office is, those windows can stay open for a long time, or they can stay closed for a long time.

    Literally no team in any sport is immune to the disengagement that happens to fans when the team isn't winning at any given time. Even the Yankees and Red Sox face lower attendance and TV viewership when their teams aren't championship-bound. And if those ownership groups want fans to buy in again, they do everything they can to put a more compelling product on the field.

    Again, winning fixes everything.

    Apathy is worse.

    I'm a homer fan, I love that we have a professional baseball team in Minnesota. 

    I watched almost every game on TV this year, and last, and the year before that and the year before that.....My TV package was chosen because it can get the Twins telecast.

    I attended 2 games this year, with my wife and a couple grandkids in tow. It cost more than $500 each game. I have receipts.

     

    I can't justify more games than that when ownership purposely made this years team worse than last years team. 

    If they left town I would miss them but would easily find something else to do.

    30 minutes ago, JensenGregory said:

    I agree with your initial sentiment but disagree with the second part of your statement wholeheartedly. Time and again, it's been shown that winning fixes everything.

    Winning solves when winning happens, but all teams go through non-winning stretches.

    These other franchises with more consistent attendance are doing things beyond game results to encourage and retain fan investment.

    Winning certainly helps, but it doesn't explain everything.

    54 minutes ago, NYCTK said:

    Baltimore got a new ownership group, right? How are they viewed? 

    Too early to say. Although I think everyone is just happy to be rid of the Angelos clan

    Rubenstein strikes me as a guy who's not afraid to set money on fire just because he can.

    1 minute ago, TheLeviathan said:

    Winning solves when winning happens, but all teams go through non-winning stretches.

    These other franchises with more consistent attendance are doing things beyond game results to encourage and retain fan investment.

    Winning certainly helps, but it doesn't explain everything.

    Again, I just don't agree with that at all. There are no teams I can think of that consistently pack the ballpark and draw good viewership numbers unless they're legitimately competitive. Yes, every single team has rebuilding years that see fan engagement dip, but you sustain longer-term interest in teams when you show that, time and again, you're trying to win.

    It's why the Minnesota Vikings have one of the most passionate fan bases in the country, especially in Minnesota. They can fall short on their championship goals time and again, but it's so incredibly obvious that the Wilfs want to win football games. It's also why teams like the Tampa Bay Rays, bad in-person attendance notwithstanding (which can be attributed to a bad ballpark in a bad location), consistently have high TV viewership ratings.

    I'll always be a Twins Fan, but I'll be on a hiatus from 'loving' the Twins again until the Rocco Era eventually comes to an unceremonious conclusion

    (oh... and it will...and to keep repeating the repeatable.... he will never manage another MLB team... trust me that nobody else out there is clamoring for his 'services' )

    The Vikings on the other hand have TWO elite coaches.... I don't know how well their season will ultimately end up, but I know the coaches will have maxed out the talent of the team!

    20 minutes ago, JensenGregory said:

    Again, I just don't agree with that at all. There are no teams I can think of that consistently pack the ballpark and draw good viewership numbers unless they're legitimately competitive. Yes, every single team has rebuilding years that see fan engagement dip, but you sustain longer-term interest in teams when you show that, time and again, you're trying to win.

    It's why the Minnesota Vikings have one of the most passionate fan bases in the country, especially in Minnesota. They can fall short on their championship goals time and again, but it's so incredibly obvious that the Wilfs want to win football games. It's also why teams like the Tampa Bay Rays, bad in-person attendance notwithstanding (which can be attributed to a bad ballpark in a bad location), consistently have high TV viewership ratings.

    Evidence has been posted that in two comparable markets: St. Louis and Milwaukee, this simply isnt true.  They draw well regardless.  There may be a myriad of reasons, but winning isnt the exclusive reason. (especially in Milwaukee's case) 

    I live on the very frontiers of what is considered Twins Territory (western Dakotas).  With that being said, I am not able to make it to Target Field very often, typically only one weekend per year as it is an over 8-hour drive.  I've always lived in this region and have been a fan since I could remember.  Until this year, my entire adult life I have spent purchasing cable packages to include the Twins as that is one of the few ways I can support the team from here.  I finally was able to get Fubo to watch this year and it was a good thing I did as the other cable providers in the area had the same blackout as Comcast did earlier this summer 

    My frustrations have been over the years, the team has not invested in Twins Territory like they expect us to invest in them in order to create a team that we can support.  Years ago, the winter caravan used to go all over the Dakotas and now they barely make it to Fargo or Sioux Falls.  Another item has been the lack of inviting successful Twins Territory youth programs to Target Field for a game or a weekend.  I point to this year's LLWS participant Sioux Falls, SD team.   I don't remember seeing an invite to Target Field after their finish.  How do you expect to foster the next wave of fans (income) if you don't take the effort to reward those players (and parents) to the game?  When watching the LLWS and they focus on their favorite players, very few from the Sioux Falls team listed Twins players as their favorites.  When I was their age and had a favorite team, I always wanted to be like my favorite player on that team.

    All of this rambling seems to point to a systemic failure of the organization to properly market the team they have, settling for mediocrity as other posters have stated, and willing to sign oft injured or DFA type players that no fan can really get behind as they change from year to year.  When you have what is consistently voted among the best venues in baseball as well as in sports in general, it's criminal to not properly market that to the fan base.  Compound that with the analytics that keep pushing the 3 true outcomes and you consistently get people like Joey Gallo batting 5th in your lineup.  Why was it exciting to watch Nelson Cruz come up to bat or equally frustrating with Miguel Cabrera.  Because they didn't care about the 3-run homerun.  They just wanted the single to the other side to score that one run and keep the line moving.

    I wanted to address the comparison to Colorado.  I do believe it is a reasonable comparison as there are plenty of things to do around Denver.  Taking in games last year at Coors Field, I would agree that many of the attendees are transient.  I would also argue that many of the fans at Target Field are transient as well.  The game I attended this year was against St. Louis and it seemed like up to half the fans there were from St. Louis, even with the Correa jersey giveaway.  The most attended games at Target Field seem to be against the Yankees, Red Sox, and Blue Jays and I don't believe it is because the locals all of a sudden decide to come out.  I've heard from fans, especially Yankee fans, that it's cheaper to fly to MN and purchase the good club seats than it is to watch a game at Yankee Stadium.  With Blue Jay fans, it's like they closed the city of Winnipeg, and all moved to the Cities for the weekend.  Lastly, comparing to the Vikings.  I've seen a lot of purple and gold hoodies with a Viking helmet that says: "This team makes me drink."  I don't see that as much with Twins fans.  My observation with the Vikings (thankfully not a fan of them, I can't handle that much negativity in my life😉) has been their performance on the field that has frustrated fans and not how they have not connected to the community or the team construction by the front office or ownership.  I apologize for this being so long as there just seemed to be more to say as I fleshed out my thoughts.  As a fan, I hope for a better next year and will continue to support them how I can.

    12 minutes ago, TheLeviathan said:

    Evidence has been posted that in two comparable markets: St. Louis and Milwaukee, this simply isnt true.  They draw well regardless.  There may be a myriad of reasons, but winning isnt the exclusive reason. (especially in Milwaukee's case) 

    What evidence has been posted and where?

    The Pohlads treat the team as a business, just like any of their other businesses. It’s true the Twins and MLB are businesses, but they are not like running a bank or an airline, or any of the other multitude of things the family has its fingers into. 
     

    Owning a major league sports team is a highly visible occupation.  While you want it to be financially successful and sustainable, it’s also a publicly competitive situation. Not every decision can be made based on ones P&L sheet. 
     

    For years the Pohlads have seemed to be content with being competitive in the division, a relatively weak division at that,  but had no interest in competing in the league. This concept wore thin after several years of division success followed by the inevitable wipeout in the playoffs, 

    Then when along comes a somewhat interesting team, one who actually wins a playoff game or several and their is a spark of interest simmering along comes one of the Pohlad kids to squeeze the joy out of Mudville with the heriditary Pohlad tight fist, thereby cementing the long held belief that the Pohlads Twins franchise is simply another tax return to file at the end of the year.

     

     

    38 minutes ago, JensenGregory said:

    What evidence has been posted and where?

    The article references Colorado, which also directly contradicts your assumption.

    Here is Milwaukee from another, similar thread:

    https://www.baseball-reference.com/teams/MIL/attend.shtml

    I don’t think the Minnesota fan base is different from any other market. The Twins doused the fire of last year’s playoff success immediately after the WS was over. They’re giving people reasons not to care anymore with the right sizing comments and blacking out the region from watching their content. 

    Seems weird to dissect the fan base when the Twins have failed spectacularly over the last 11 months. 

    As a point of comparison, the Washington football team used to have a multi-year waiting list for season tickets. It wasn't just a football team, it was a religion.  Two decades of the prior ownership group completely alienated the fans. Nothing but greed and overall mediocrity. Now they have to block out the upper deck so they can say they have a sellout.  Winning matters.

    4 hours ago, Craig Arko said:

    Thinking about that, things were more fun in the Met Stadium days, for both the Twins and the Vikings. Moving them downtown was an error.

    I loathe the suburban stadiums where there are only strip mall restaurants and nothing else to do.

    But I completely agree with your first post. This team continually markets to the outstate markets, which largely contain older fans that travel less and less. They do this despite the stadium sitting in the sitting in the trendiest and most populated square mile im the whole dang state. So a few more of your fans have neck tattoos and drink craft beer; sell them on your product. 

    1 minute ago, Mike Sixel said:

    I hope people don't love the Twins. It's a baseball team. If they are entertaining and winning, people will go. This team was worse than bad the decade before this FO arrived. Truly. Awful. 

    Yeah, I’ve never ‘loved’ any professional sports franchise. Anymore than I love Apple, Comcast, or Delta. They’re big business, and I purchase their wares as it suits me. I do love live theater, though, and don’t get to it as much as I’d like to.

    The key problem is that the pohlads are still running the team like they did in the metrodome.   They should be open to spending more,  although I will say that isn't getting any easier as players are getting more and more overpaid and mlb is the only major tean sports league in North without a salary cap, making it easier for big markets to outstanding smaller markets to the point the some teams pay more to 26 mlb players than nfl teams pay 53 players, which is mathematically illogical.   Yes minnesotans love the twins but the pohlads and league wide lack of a salary cap and possibly a salary floor for teams make it difficult for the fans

    1 hour ago, TheLeviathan said:

    The article references Colorado, which also directly contradicts your assumption.

    Here is Milwaukee from another, similar thread:

    https://www.baseball-reference.com/teams/MIL/attend.shtml

    These numbers mean absolutely nothing without capacity percentages and compared with wins/losses on a per-season basis. You'll see that Milwaukee's attendance ebbs and flows like the rest of the league based on how well the team is doing. 

    8 minutes ago, JensenGregory said:

    These numbers mean absolutely nothing without capacity percentages and compared with wins/losses on a per-season basis. You'll see that Milwaukee's attendance ebbs and flows like the rest of the league based on how well the team is doing. 

    No one said it was static, just consistently higher than this:  https://www.baseball-reference.com/teams/MIN/attend.shtml

    By sizable margins too.  That's the point, as it was in the article with the Rockies who outdraw the Twins by a ton and have only been good 4 times this century.




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