This is the exact business model that makes everybody dislike their cable company. New customers pay less while long time customers get rewarded for their loyalty with rising prices. This matrix creates animus and it's why when people do cut the cord they do so joyfully; "adios suckers!"
We were on Sling for $35 a month until the season started. Now it's $92 with AT&TTV. 26 plus 35 that's $61 bucks and a better deal. I would welcome it. The caveat is I'm getting 20 hours of DVR for that $92 which is the only way to fly. FF the commercials, rewind important plays, watch when you want. If Bally's doesn't offer DVR I've got a conundrum.