When Joe took over they signed Correa to a large contract, had the best pitching staff in memory and looked poised to make a run. The new young man in charge was purportedly a baseball fan and would even have an office at the ballpark and would be there daily, lol. It was a new day in Twindom! Then what the hell happened?
Best I can figure, the Twins had a poor first half and excitement was slow to build resulting in worse than expected attendance (possibly also due to long time fan emnity).
The poorly run business and marketing wing (DSP) fell down on the marketing end and got caught with their pants down on the TV deal, lol.
With payroll obligations rising in the future, the more conservative old guard of the Pohlad empire stepped in to reign in the young whippersnapper. Dave St Peter simply ducked under his desk.