This is about supply and demand and profit margins. They will set the price to whatever maximizes profits, and nothing else matters. It's like that just about everywhere. I don't like it, I think it's wrong to not consider the fans, but as we've seen in MLB, they don't seem to be particularly interested in pleasing us. The price for games, food, beverage ... it's all too much, imo. But as long as enough people pay it to meet their line, they do it. But price gouging, no ... that's not what this is, imo.