Until the window for contention is over. Then they can dump all the expensive guys, play rookies and watch the money flow in again.
Goddamn it, I want to see the Twins take a shot at winning when they have an opportunity - like the freaking Brewers do. I don't want to see them put their profits ahead of wins at every opportunity. Otherwise I think I could care more about my bank account balance than whether the Twins win, too.