This comment prompted me to re-read last year's book. Good stuff, and highly interesting to read with 20/20 hindsight. Assuming the plan is to offer Blueprints by each of the site founders, I would like to see them include one more thing: what is the fallback plan if some major assumptions fall through? For instance, with 20/20 hindsight, it looks like almost all the proposed free-agent acquisitions were based on very low estimates of what it would take to sign players, and if the aim was to keep within a certain budget, what would the blueprint become (in very general terms) if all the planned moves cost a total of $10M more than budgeted? Hopefully it's not too late in the editorial process to add a paragraph with this kind of scenario-based thinking that a real GM has to go through.