There is a chief financial officer and probably people under him that did not understand that cable TV could be on life support with dwindling numbers. They probably thought a contending team would make for a larger television contract. The other half of future revenue, i.e. fans, would also come back in droves with a winning team. They never considered what could go wrong. It should also be obvious who the architect of the current roster situation was. The guy who currently does not have a job.