https://www.nytimes.com/2025/08/06/magazine/tampa-rays-stu-sternberg-baseball.html?unlocked_article_code=1.cU8.OoIe.TP_xkZu7QkCh&smid=url-share (Free article from NYTimes).
Great summary of how the Rays manage to win it yet can't draw fans.
"Since April 2008, only two teams, the Yankees and the Dodgers, have won more games. At one point, this poorly supported, low-revenue franchise managed to win 860 games over the course of a decade — that is, it averages 86 wins a season while playing in the same division as the Yankees, Red Sox and Blue Jays. “What they do down there, I think, is very special,” says Rocco Baldelli, the Minnesota Twins’ manager, who played and coached for the Rays. “Not just in baseball, but in the world of sports and even business.”