Twins Video
We haven’t had the success we anticipated we could have in developing a large group of independent Twins writers. When we designed Twins Daily, we attempted to create an organic model for growth. Readers become commenters, and eventually they try writing, which they do on their blogs, and then we promote those to the front page. Then we started paying the writers the $2 per 1000 page views that the site makes off those stories. We want writers to write and we want them to get paid.
And yet, our number of regular writers is slowly fading, without enough new voices to replace them. That’s because we’ve failed on the implementation in a number of ways. I’ll count off a few of them:
Management and Feedback on the Blogs – Initially, I curated the blogs. That included promoting stories, as well as writing to authors, giving them critical feedback, encouraging them, etc. As I moved to the business side (and as we launched Vikings Journal and Wild Xtra), I moved away from that role. Twins Daily member “Kevin” has helped us quite a bit over the years, and I’m eternally grateful. We would have run into a crisis far earlier but for his hard work.
But there is more that needs to be done. For the most part, that organic model has failed. Most of our regular writers were not developed organically; they are people that we (especially Seth) recruit. To grow it organically requires everyday curating and gardening. I know there are people who poured their hearts into quality posts on their blogs, only to never hear from us. That keeps me awake at night. I remember how that feels.
Metrics and Payment - There isn’t much of a feedback loop as far as promoted stories go. At the end of each quarter, I send out the total page views to all the authors and send them money based on it. But they don’t know if the story they wrote last night did very well, or even roughly how much each story they wrote was worth.
In addition, the $2 per 1000 page views isn’t enough. A first time writer might not get 1000 page views of their first story, and it’s rare for any story to rack up 10,000 views in its lifetime. And to wait until the end of the quarter for the money (or longer, depending on when I get to the books) makes the financial piece almost … apathetic? It feels like we do it because we feel it’s important that we pay, but I suspect the writers don’t make enough to feel it’s important that they receive it.
Publicity and Focus – In general, we don’t really emphasize that we want to develop writers. I feel like most people view Twins Daily as Seth, Nick, Parker and John’s place to write. But that was not the intention, and that is not the reality. Every year, we publish about 1000 stories, and each year about half of them are from other writers. Plus, I think we would like that ratio to be far higher.
This isn’t a trivial problem. Eventually, Seth, Nick or I will need to step away from TD, just like Parker has had to. If the community doesn’t solve this problem, it creates long-term uncertainty about the future of Twins Daily. (Indeed, I’d say it creates long term certainty that Twins Daily won’t last.) Plus, this is a good time to talk about this because we’re planning on what we’re doing to do for 2018 and this is a big part of our goals.
I ask that you kick around thoughts and solutions in the comments. I hope you’ll be candid to the point of being brutal. There is nothing off the table as far as I am concerned. The solutions might be structural, technical, managerial, financial or something else. I’m especially interested to hear from those who have tried their hand at writing, but I don’t want to limit the conversation to that. I’ll start out with some questions to get people started:
- If you’ve written for Twins Daily, what was the experience like?
- How do we better manage and administer the recruitment and development of independent voices?
- What is a fair price to compensate our writers? Or the person who curates/tends/ manages our writers?
- How can we give feedback to our writers as a community? Or let them know just how popular their stories are?
- How can we get the word out that developing writers is a focus of Twins Daily? How would we restructure the site to emphasize that? (And do you agree it should be?)
- Would you like to hear more voices? How can we best do that?
I hate to hit you all with a heavy topic in the week between Christmas or New Year's, but the end of one year and the beginning of another seems like a natural time for some reflection. Thank you very much for your participation.







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