I don't either, but they have the conundrum that if they are able to fully exploit this market they'll be paying into revenue sharing rather than receiving it. The CBA discourages the Twins from maximizing revenue through subsidies and draft picks. Do they want to earn a few million dollars more each season or get a free 2nd round draft pick and more international bonus money?
I'm hopeful the trends in television contracts lead to sharing ALL broadcast and streaming dollars into the central pool (like the NFL) and ending (or limiting) revenue sharing of locally generated revenue like ticket sales and concessions. That incentivizes MLB to get the best media deal they can get for all teams and gives them more bargaining power. It would incentivize the Twins to put teams on the field that attract fan interest. If they want to attract fans by winning or by copying the Saints formula that is up to the Twins.
BTW - this source shows a 0.58 correlation between payroll and winning
The MLB Has a Competitive Balance Issue, and It’s Related to Money and Payroll Inequalities - The Georgetown Voice
another good article
MLB’s revenue sharing problem, and how to solve it - Bless You Boys