This is a reflection on the antiquated thinking at the league on media. This slow moving trainwreck has given MLB many opportunities to change course. Here are but a few canaries in the coal mine:
1. Massive declines in satellite viewers
2. Massive increases in cord cutting (especially in demos that advertisers prefer)
3. Increased streaming options
4. The NHL's previous broadcasting mistake and subsequent change later.
5. The NBA's bidding war for broadcasting as a good way to do things. Ditto NFL.
6. Cable and streaming ala carte options becoming common.
7. Sinclair only had sports because FOX saw the writing on the wall and got out in 2019.
I feel like that last one says it all. This wasn't a new issue, it was completely foreseeable. Smart people at Fox Sports broke the emergency glass before their profits dried up and found a sucker. The Twins, much like MLB, kept preferring the short term gravy train over preparing for the looming disaster on the horizon.