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  • How Will Television Uncertainties Affect 2024 Payroll?


    Ted Schwerzler

    The Minnesota Twins treated fans to an exceptional season in 2023, with nearly all of their regular-season games broadcast on Bally Sports North. That won’t be the case in 2024, and the ramifications could have far-reaching ripple effects.

    Image courtesy of Allan Henry-USA TODAY Sports

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    Although there were times that Rocco Baldelli’s 2023 club could have taken advantage of greater opportunities, the end result was a postseason run that has now heightened expectations

    Getting to these heights for 2023 required an Opening Day payroll near $150 million and a final bill close to $160 million. Those will represent franchise records when the page is turned on this season, but they may not be reachable in 2024. Payroll cutting is something fans never want to hear about, but the Pohlad family will face a new challenge in the form of television revenues.

    In a widely-reported reality, Diamond Sports Group has gone bankrupt. It took extended time for Minnesota to receive its rights fees in 2023, and something like $50 million will need to be replaced from an operating revenue perspective. Of course, the Twins won’t see that entire check go buh-bye; their games will be carried somewhere. How that looks, though, is anyone’s guess.

    The most logical explanation for 2024 is that Major League Baseball takes over the onus of broadcast dissemination. Hopefully, they would continue to employ much of the Bally Sports North crew. Justin Morneau and Trevor Plouffe have been excellent alongside Dick Bremer this season, and Glen Perkins has become a pre-game staple. Someone will now need to step in for Bremer though, who is stepping away from the booth after 40 seasons.

    There has already been a proof of concept developed with the Phoenix Suns in the NBA. Recently, Peter Labuza looked extensively into how that infrastructure could work in Minnesota. The Suns have leaned heavily into the transition, going as far as giving away antennas during one of their first games. The way television is consumed has never been different, and understanding that while embracing it is a must for the future.

    If and when the league or another outfit bails out teams losing their provider, though, the check shouldn’t be considered as significant. There’s little reason for an incoming source to pay the same rights fees as Bally, given that the bankruptcy results from cord-cutting and declining subscription fees. The difference in dollars will be felt somewhere, and a logical assumption is that payroll will be impacted.

    Of course, one area the Twins could look to explore to supplement their revenues is increased advertisements. Watching the American League Championship Series, you may have noticed the “OXY” patch on the sleeve of Houston Astros players. The Boston Red Sox announced Mass Mutual as their jersey patch sponsor to become the first team with one back in December 2022.

    The trend has been building for years. Looking to make up lost revenues during the Covid-shortened season, owners negotiated the placement of advertisements on uniforms into the latest CBA discussions. With so many other sports already having traveled down this path, it’s somewhat odd it took Major League Baseball this long to get there. If there’s something more odd, it may be that every team didn’t jump out with one in 2023.

    Looking around Target Field, there are plenty of potential options for the Twins to partner with. Minneapolis and St. Paul are home to several large corporations, and plenty of them could view an opportunity to expand their brand presence as enticing. Target putting a bullseye on the sleeve of a potential hit batter seems less than ideal, but money will talk.

    When Derek Falvey goes to his bosses during this offseason, he’ll have questions about personnel decisions. Those will ultimately be influenced by new changes in revenue streams, and the sooner Minnesota can have answers, the better. Fans will care more about how they can watch games, especially those that have been left out of the action for so long, but the organization needs to find ways where competitiveness doesn’t fall due to a lack of dollars.

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    4 minutes ago, Patzky said:

    The paragraph reminding us that 'not all of the tv money' is gone, should be reassuring. Any chance the team's success will yield equal or greater funding?

    There is a chance, for a few reasons. The Twins had one of the least lucrative local TV contracts to begin with, so that helps minimize the downside. Also, the Twins only get half the local TV revenue and the rest is shared with the league which cuts the downside (and the upside) in half.

    Diamond Sports was making more TV revenue than the contract cost them, just not enough to pay the debt service incurred when they spun off the company. A broadcast partner with less debt would still make money paying the Twins the same amount.

    The Twins are going to look to increase their TV audience next season even if they have to take a short term revenue hit. An increase in the TV audience has benefits for attendance, merchandise sales and the value of advertising sold inside the stadium.

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    The Twins can afford to roster a payroll of $125 million next year. That should be sufficient to retain players needed to win the AL Central again next season. Additional money is always nice and a $155 million roster brings even more possibilities, but money shouldn't stop the Twins from having a very competitive team.

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    This potential drop in revenue should time out well with a Twins youth strategy.  Let some of the higher-cost players go and elevate up some of the promising but ready MiLB youth and we have this gap covered.

    Adding the additional revenue from the patch and an uptick in fan interest/attendance will also help in that regard.

    Please, NO TARGET on the sleeve for pitchers to aim at.  I vote for Medtronic, UHC or Mayo for our sponsor.

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    Not particular about who the sponsor may be - need a sponsor to carry the $$ needed. It seems there is some TV solution (other sponsorship) that will get us close to last year’s spending capabilities.

    Player decisions could have the organization anywhere between $105M - $155M.

    Kepler ….?

    Polanco….?

    Mahle - Gallo - Gray - Maeda - Solano - Taylor

    This is ‘23’s total of approximately $156M less the savings from above ($66M at a minimum)……..that’s a bare bones base of $90M.

    I think they pay out to most of the arbitration guys including Farmer - Castro - etc. - this costs additional $8M or something in the range…………now at $98M.

    Add Solano at $4.5M - Kepler back at $12M - (Act on Polanco’s option but trade) - Sign Taylor for another year at $6.5M…………That’s a pretty full roster, along with a rookie or two & total $$ of around $123M.

    Please go after Jordan Montgomery for $18M in year’s 1&2 …….. for $29M in year 3&4………total of $94M.

    J. Gray - Heany - deGrom - Scherzer - Eovaldi is the rotation in Texas ……….all SIGNED guys! Jordan Montgomery will be available……great, durable option for Twins.

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    I think the Twins will do everything they can to not have a significant payroll decrease this season. Not because of some grand gesture of goodwill, but because it'd be a terrible business decision to finally beat the streak, have fans show up and support them like crazy in the postseason, and then turn around and tell fans they're cutting payroll. Will some people accept/buy the TV revenue loss as a legitimate reason and be ok with it? Sure. Will some people look at the system and be happy to see a youth movement that fits in with the lower payroll? Sure. But will the average fan who they rely on for viewership and ticket sales be as informed as the average TD member? I highly doubt it. They've built up a ton of hope, and happy feelings, about the team now. To turn around and throw water on your own fire with a payroll cut seems like it'd be a horrible decision and would ruin the vibes while they're trying to sell more season ticket packages, and individual game tickets eventually.

    They've known this contract was ending, and that the current model was in turmoil, for years. I'd bet they have a plan to replace this revenue and maintain their payroll. I definitely bet that the Pohlads expect them to have a plan. Even though they'll sell their story of losing a bunch of money like the owners do every year, especially around CBA negotiation time. The Twins are worth $2+ billion, and the value keeps going up. Companies that size don't just shrug their shoulders and say there's nothing they can do about losing one of their largest revenue streams. They will replace that money. Just a matter of how.

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    1 hour ago, tony&rodney said:

    The Twins can afford to roster a payroll of $125 million next year. That should be sufficient to retain players needed to win the AL Central again next season. Additional money is always nice and a $155 million roster brings even more possibilities, but money shouldn't stop the Twins from having a very competitive team.

    I hope the Twins don't impose financial austerity to bring the payroll down to $125M. That would be a drop to 20th in MLB. It would be unfortunate to see management starve a contending team of resources.

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    21 minutes ago, DJL44 said:

    I hope the Twins don't impose financial austerity to bring the payroll down to $125M. That would be a drop to 20th in MLB. It would be unfortunate to see management starve a contending team of resources.

    Agree. I should have added that I don't really expect less than $150 million for reasons similar to chpettit19 as he stated above. I only wanted to state that the Twins should be good at a reduction too if that should somehow be necessary. Decisions about retention, who plays where, or trades are more the focus on improving the roster next year than building backwards with a budget.

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    19 hours ago, chpettit19 said:

    I think the Twins will do everything they can to not have a significant payroll decrease this season. Not because of some grand gesture of goodwill, but because it'd be a terrible business decision to finally beat the streak, have fans show up and support them like crazy in the postseason, and then turn around and tell fans they're cutting payroll. Will some people accept/buy the TV revenue loss as a legitimate reason and be ok with it? Sure. Will some people look at the system and be happy to see a youth movement that fits in with the lower payroll? Sure. But will the average fan who they rely on for viewership and ticket sales be as informed as the average TD member? I highly doubt it. They've built up a ton of hope, and happy feelings, about the team now. To turn around and throw water on your own fire with a payroll cut seems like it'd be a horrible decision and would ruin the vibes while they're trying to sell more season ticket packages, and individual game tickets eventually.

    They've known this contract was ending, and that the current model was in turmoil, for years. I'd bet they have a plan to replace this revenue and maintain their payroll. I definitely bet that the Pohlads expect them to have a plan. Even though they'll sell their story of losing a bunch of money like the owners do every year, especially around CBA negotiation time. The Twins are worth $2+ billion, and the value keeps going up. Companies that size don't just shrug their shoulders and say there's nothing they can do about losing one of their largest revenue streams. They will replace that money. Just a matter of how.

    I agree. It comes down to winning. Winning puts butts in the seats, which increases concession sales, advertising etc... To let the team slide now would probably set the attendance back by a few hundred thousand, where staying good and competitive will increase it all.

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    All I can say is Thank God there are other options out there, however minimal, to raise revenue for the team.  I've been praying that the multi-billionaire Pohlads would not have to kick in maybe $25-$30m of their own money to help keep their team competitive.  Imagine how devastating it would be if the owners of an organization were actually expected to contribute some of their own plunders and were unable to find a way to pass these costs along to the taxpayers.  It would be the End Of All Things.

    My thoughts and prayers go out to the Pohlads during this extremely trying time.

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    I absolutely Hate advertising logos on team jerseys. A disgrace, but in this day & age, it's all about follow the money.

    Soccer teams are the worst. I can't  even tell who is playing because of all the logos.

    That said, time to embrace the youth movement to meet the reduced payroll.

    1st up, Austin Martin: he is spraying the ball all around  the diamond & has found his position in CF. Splits time with Buxton. He is ready. Worst case - Lewis backs up Buxton & Miranda, Farmer, Polanco play 3rd. Taylor = gone.

    Kepler's $10M = gone. Love ya Max, but Wallner is the same player for $9M less.

    Polanco & Farmer: would like to keep both, but with Julien and then Brooks Lee waiting in the wings, possibly Miranda, something may have to give.

    Solano, an affordable,  versatile bat & player. Kiriloff health is one of our biggest x factors. Unfortunately there is no one else in the pipeline with the Justin Morneau like abilities that Kiriloff has. Lee & Julien are NOT the answer there, so Solano should stay.

    The gaping hole in LF still needs to be addressed.  Make Severino a left fielder!

    Better: acquire Juan Soto. Unlikely. Still wouldn't give up on Lanarch. Led the team in RBI for the first couple of months.

    Pitching: make a splash and sign Yamamoto to an 8yr $160M deal.

    Every other pitcher on the FA market is an older, injury risk and would cost the same. This is a make or break deal that could pay off immensely and be the start of a dynasty if successful. None of the leftys discussed on these pages make any sense compared to a Yamamoto signing.

    LF, 1B, SP are the three keys to this team being great! If Kiriloff comes back healthy and has the kind of year we all know he can achieve, Martin does the same in CF, we can spend money on the LF, SP spots with the salary savings from losing Gray, Maeda, Mahle, Kepler & Polanco or Farmer.

    Casto is a Swiss Army knife & should be locked up for sure.

    Oh, and one last thing - a better bullpen arm than Pagan is a must. 

     

     

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    23 hours ago, chpettit19 said:

    I think the Twins will do everything they can to not have a significant payroll decrease this season. Not because of some grand gesture of goodwill, but because it'd be a terrible business decision to finally beat the streak, have fans show up and support them like crazy in the postseason, and then turn around and tell fans they're cutting payroll. Will some people accept/buy the TV revenue loss as a legitimate reason and be ok with it? Sure. Will some people look at the system and be happy to see a youth movement that fits in with the lower payroll? Sure. But will the average fan who they rely on for viewership and ticket sales be as informed as the average TD member? I highly doubt it. They've built up a ton of hope, and happy feelings, about the team now. To turn around and throw water on your own fire with a payroll cut seems like it'd be a horrible decision and would ruin the vibes while they're trying to sell more season ticket packages, and individual game tickets eventually.

    They've known this contract was ending, and that the current model was in turmoil, for years. I'd bet they have a plan to replace this revenue and maintain their payroll. I definitely bet that the Pohlads expect them to have a plan. Even though they'll sell their story of losing a bunch of money like the owners do every year, especially around CBA negotiation time. The Twins are worth $2+ billion, and the value keeps going up. Companies that size don't just shrug their shoulders and say there's nothing they can do about losing one of their largest revenue streams. They will replace that money. Just a matter of how.

    Extremely well stated.  Hopefully the owner and FO agree.

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    It shouldn’t be that hard to figure out how much the payroll could go down. Statistica placed the 2022 revenue at 267 million. Payroll was 135 million about 50% of revenue Forbes has placed revenue per fan at $50 per fan. Easy for them to compute when sales tax records are public. The attendance was up by almost 200,00 plus 4 playoff games.  That should push revenue up $10 million. But there is revenue sharing on the gate. Drops it in half. The contract was for 50 million. Half goes into the mlb pool of which the Twins get 1/30 back  no contract means a loss of 26 million. Net change 21 million down,, Payroll goes down 11 million because the Pohlads rounded up. No Joey Gallo replacement 

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    1 hour ago, old nurse said:

    It shouldn’t be that hard to figure out how much the payroll could go down. Statistica placed the 2022 revenue at 267 million. Payroll was 135 million about 50% of revenue Forbes has placed revenue per fan at $50 per fan. Easy for them to compute when sales tax records are public. The attendance was up by almost 200,00 plus 4 playoff games.  That should push revenue up $10 million. But there is revenue sharing on the gate. Drops it in half. The contract was for 50 million. Half goes into the mlb pool of which the Twins get 1/30 back  no contract means a loss of 26 million. Net change 21 million down,, Payroll goes down 11 million because the Pohlads rounded up. No Joey Gallo replacement 

    That's if the next TV contract pays $0 a year which is a ridiculous assumption.

    If the contract drops in half (which is very pessimistic) then they're down $5-6M in payroll. That's a nothing burger.

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    1 hour ago, DJL44 said:

    That's if the next TV contract pays $0 a year which is a ridiculous assumption.

    If the contract drops in half (which is very pessimistic) then they're down $5-6M in payroll. That's a nothing burger.

    The assumption is they are not planning on much because Bally is uncertain of going on, anything they start up is going to have expense. There are no other RSNs in this area 

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    1 hour ago, old nurse said:

    The assumption is they are not planning on much because Bally is uncertain of going on, anything they start up is going to have expense. There are no other RSNs in this area 

    Here's what I see as the worst case scenario:

    Twins: "Hey Bally's, we know you barely made money at $55M last season. Would you pay $50M this year?"

    Bally's: "Sure. We'll make $5M."

    Better

    Twins: "Hey Bally's, would you still pay us $30M to carry games even if we drop the streaming blackouts? You've also got to lower your cost to the cable companies so they all buy your channel."

    Bally's: "Sure, we can make money at that level even if we aren't exclusive."

    Best

    Twins: "Hey Channel 45, would you carry our games? We'll produce the ads in-house and make all that money ourselves."

    Channel 45: "Sure, we would love the increased audience going into our evening newscast."

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    On 11/1/2023 at 4:53 PM, DJL44 said:

    Here's what I see as the worst case scenario:

    Twins: "Hey Bally's, we know you barely made money at $55M last season. Would you pay $50M this year?"

    Bally's: "Sure. We'll make $5M."

    Better

    Twins: "Hey Bally's, would you still pay us $30M to carry games even if we drop the streaming blackouts? You've also got to lower your cost to the cable companies so they all buy your channel."

    Bally's: "Sure, we can make money at that level even if we aren't exclusive."

    Best

    Twins: "Hey Channel 45, would you carry our games? We'll produce the ads in-house and make all that money ourselves."

    Channel 45: "Sure, we would love the increased audience going into our evening newscast."

    So channel 45 would spend the money operating the television station, pre emptying their paid for programming  to broadcast twins games for no revenue,  I do not see a universe where that happens.

    2 minutes between innings makes for just over 5100 in game commercials. The going rate for advertising  for a show that draws 200000 viewers isn’t that great 

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    3 hours ago, old nurse said:

    The going rate for advertising  for a show that draws 200000 viewers isn’t that great 

    MLB is often the highest rated show on summer evenings, even with the restrictions we see due to lack of access. Improving access will improve ratings. Sports also draws higher ad revenue because people are less likely to skip the ads. If the going ad rate for the Twins is bad then I don't know how the other shows on television make any money.

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    Interesting move by Sinclair to try to buy back Diamond Sports for pennies on the dollar. That's one way to finance a purchase - spin off the companies into a separate company, saddle them with the debt you used to finance the purchase, declare bankruptcy and buy back the rights for a fraction of the initial cost. The article also mentioned they want to cut their payments to the NBA by 20%.

    Sinclair Broadcasting wants to scoop up Diamond Sports: sources (nypost.com)

    Sinclair owns WUCW 23 in Minneapolis.

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