Twins Video
While the expiration of the Twins’ TV contract is leading to a lot of agitation about the team’s 2024 payroll, there’s also some concern within the organization about where people can follow next year’s games.
“I’m confident that we’ll have a presence on television next year,” said a front office source. “But we have to be prepared for all possible outcomes.”
If that outcome doesn’t extend beyond the team’s current radio broadcasts, team officials say they’re laying the groundwork for a vigorous educational outreach program about the audio-only format.
“AM radio has a loyal base of listeners—shut-ins, reactionaries, those who fear change, residents of unlicensed nursing homes—but that base skews older,” said the source. “We need to let our younger fans know that an alternative to TV and streaming exists. Their parents are our greatest tool.”
The source shared a working document with Twins Daily that’s aimed to help families talk about AM radio with youths and anyone else under the age of 39. Some of the talking points include:
- There’s no video element. This is on purpose.
- No, really.
- No, seriously.
- Yes, this was often the only option to follow a live baseball game when I was growing up.
- No, I did not call social services about this. Your grandparents had nothing to do with this.
- Yes, anyone who calls them “the good old days” should be shunned by decent people. I’m glad we’ve found common ground.
- You like podcasts, right?
- Think of it like a podcast that has commercials for dairy cooperatives and funeral homes.
- No, it’s not a murder podcast. The funeral home thing is a coincidence.
- Washburn-McReavy’s trusted staff can help you with funerals, cremation, burial, and pre-planning services and are always willing to assist you and your family in this time of need.
- The nice man’s name is Cory, the man who always sounds upset about the way things ought to be is Dan.
- No, for the last time, no video. Just audio.
- Traffic and weather are on the 8s.
- Yes, you can use your phone to check both those things at any time. I am aware of this.
- You really seem hung up on this traffic and weather thing. What if you're driving? You look down to check your phone and boom you just T-boned a family of 6. Now you’re in jail and you know who’s not going to have TV privileges? You, the phone murderer.
- Stop crying.
- What do you mean, what’s a radio? Let’s start over.
The sources said a final call on the document and outreach will be made before Jan. 1.
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