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Is The Twins Salary Budget Reasonable?


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Let’s Talk Salaries

The Padres traded their “once in a lifetime” superstar to the Yankees for payroll relief. This in spite of drawing over 3.2M fans in 2023 (2nd in NL). The Padres 2023 payroll was $259M (per sportrac.com) and they didn’t make the playoffs. In looking forward, the Padres are currently paying Manny Machado $17M per year until 2025 and then it becomes $25M in 2026 and then $39M for the next 7 years. Fernando Tatis will make $11.7M in 2024, $20.7M in 2025 and 2026, $25.7M in 2027 and 2028, then $36.7M until 2034. Xander Bogaerts will earn $25.45M from 2024 until 2033. It is interesting to add to this horror show the fact that both Tatis and Bogaerts were signed to play shortstop and at this moment they are playing right field and 2nd base respectively. This financial model can best be explained by the saying used by Whimpy in Popeye cartoons when he said, “I’ll gladly pay you Tuesday for a hamburger today”.

In the same boat are the Dodgers who this year signed Shohei Ohtani for 10 years at a total contract price of $700M. He will receive $2M in payroll each year until 2032 and then will be paid $68M for the next 10 years. They then signed Yoshinobu Yamamoto for 12 years and $325M (an average of $27M), but paying him $9.2M in 2024. And of course they traded for Tyler Glasnow and his $25M salary and quickly signed him to a lucrative contract extension. At some point, 10 years from now the Dodgers may have an extremely serious payroll problem.

To the credit of the NY Mets, last year under Steve Cohen’s ownership they bought every toy they could find in the toy department. Half way through the year they figured out that buying the best players does not guarantee positive results. At the trade deadline they traded many of their big off season signings for prospects and this off season they decided to sit out the dance and work on improving their farm system. Sanity has visited the Mets.

All of this brings me to the Twins. This past week Joe Pohlad made comments on local radio that seemed to hit the hometown fans the wrong way. He basically declared that the Twins would not be spending money to bringing in one of the high priced Boras Band of Five (now four). He did, however, leave some wiggle room for signing one of the lesser unsigned players who may come at a bargain rate and a short contract because of spring training already being underway.

Being from southern New England and new to the Twins, I’m now reading many fans questioning the ownership’s commitment to putting together a team that can compete for a World Series ring. The term “Cheap Pohlad” is appearing often in comments on X (not going to say, formerly twitter), The Athletic and Twins Daily. The majority of fans believe that the team has a strong and youthful nucleus and that with the addition of a piece or two can compete for the championship. The inability of the front office to add the missing pieces is being blamed on team ownership and their frugal ways.

To fill in my gaps in Twins history I thought that I should take a look at the team’s recent payroll and attendance figures so I can formulate my own opinion.

The Correa Effect

 

Year

Payroll

Prior Yr Attendance

Attend. Yr

2023

$160M

1,801,000

2022

2022

$150M

1,310,000

2021

2021

$123M

0

2020

2020

$135M

2,303,000

2019

2019

$114M

1,959,000

2018

2018

$110M

2,051,000

2017

2017

$104M

1,964,000

2016

 

  • 2017 to 2019 was largely status quo. The attendance fluctuated by no more than 100,000 each year and the payroll showed inflationary increases. No huge surprises to their overall payroll plans.

  • 2020 showed an 18.4% increase based on a 17.6% increase in attendance. Unfortunately 2020 was the Covid season where spectators were not allowed in the ball park, but players still needed to be paid according to their contract terms. I don’t know if ownership was covered by business interruption insurance or if they were stuck with a year of normal expenses (less many game day expenses) with no attendance revenue.

  • 2021 - Probably as a reaction to the Covid season the payroll dropped by $12M for the 2021 season.

  • 2022 – I will call this the Correa Factor. The Twins had a unique opportunity to sign one of baseball’s elites to a 3 year/$105M contract. The contract contained opt outs after each year, so unless Correa was to experience a major injury (which should have been covered by insurance), it was a 1 year/$35M contract. This transaction was probably unforeseen, but the budget was increased by $27M to make it happen. Chances are that the payroll budget may have been reduced because the attendance for the 2021 season only reached 1,310,000, far lower than previous seasons.

  • 2023 – I will call this the Correa Factor II. There was probably little likelihood of Correa having a 2nd season with the Twins, but a funny thing happened, he fell back into their laps when the Giants and Mets were spooked by his physical. The Twins had an opportunity to take him back at a slightly lower rate and a reasonable 6 year term (with team options after that). They couldn’t reduce the budget after this signing so they ended up increasing the payroll from $150M to $160M. Attendance increased by 491,000, but still fell below the 2017-2019 norm.

  • 2024 – They have been operating with a payroll bloated by the Correa double signings, were losing $7-$8M in TV Revenue, attendance had not bounced back to earlier amounts, and they needed to “right size” the budget.
    I’ve used the term “right size” frequently in my career as a CFO. The term simply means to have the right number of employees (or payroll) for the amount of sales you are realizing. If your sales decrease from one year to the next you are probably going to look at a layoff or not replacing employees who leave. You match your loss of revenue with a reduction in expenses to keep your bottom line stable.

  • After all of this background, the Twins are basically saying that after a payroll that has increased by opportunity, not additional revenues, that they need to bring it back to an amount that is consistent with the attendance (and TV revenue) they are generating. That largely brings them back to the 2017-2019 days.

I think that their approach is fiscally reasonable and responsible. Let’s admit it, we were warned early in the off-season that this was going to be a reality. Last week it became cast in stone. However, let’s look at the bright side. There is still wiggle room for a spring training signing to round out the roster, just not one of the big boys.

Cost Per Attendee

To further evaluate the Twins position I decided to compare Payroll to Attendance. I did an analysis of the 2023 attendance for each team compared to their 2023 payroll. The team with the highest payroll for 2023 was the NY Mets and they were ranked 14th in total attendance. They ended up paying their players $137 for each person who attended a game. Second was the White Sox who had the 15th highest payroll but the 24th highest attendance. They ended up paying $108 for each person. The rest of the top 10 were the Yankees at $85, the Angels at $80, the Phillies at $80, the Marlins at $79, the Twins at $78, the Rangers at $77, the Padres at $76 and the Tigers at $76. The Twins ended up in 7th place among the 30 teams. The overall average was $68 for each fan attending. The team that spend the least on payroll compared to attendance were the Orioles at $31.

Some teams can alleviate some of this high cost per attendee because of the ticket prices they charge. A cost to the Mets of $137 per person or the Yankees at $85 can be offset by having higher ticket prices than a team like the Twins or Marlins. It is possible that when this payroll cost per attendee is adjusted by average ticket price, that the Twins may climb up the ladder and be closer to the top ranking.

My Summary or Conclusion (Finally)

My hope for the Twins is that as the trade deadline approaches that we will be able to pickup a premium pitcher to round out our playoff roster. I have complete confidence in ownership that this will happen if the right player and the right deal comes along. They have already opened up for purse strings for Carlos Correa. Strong attendance will be very helpful.

As far as how they handle financial management, I believe paring back payroll and not taking on another $30M per year plunge is perfectly understandable. Their 2023 attendance of 1,974,000 puts them right back to the 2017-2019 years when the team payroll was around $110M. With a $126M payroll for 2024 and a loss of $7M in broadcast fees, it seems like a reasonable budget. Hopefully attendance will increase and there will be a willingness to spend at the trade deadline for any missing pieces.

I am not a Pohlad Family “fan boy”, but I feel that their approach is fiscally sound. While there are teams spending money like drunken sailors, the majority are still living within their means and looking at their front office to make personnel moves that will make a difference. Their standing as 7th when comparing payroll to attendance tells me that they are providing adequate funding to support the team. I can’t justify joining “Cheap Pohlad Club”.

5 Comments


Recommended Comments

Karbo

Posted

I agree. Last season started out poorly for a team that was projected to be a contender. Add in the usually poor weather in the early going and you effect the overall attendance. I believe, that a better start would have pushed the attendance over 2 mil. On top of that they have some pretty good pitchers that they need to either make room for or trade. In a mid market setting they are better not to trade youth as that way, they can keep a good core together. I can almost imagine a time in the not so distant future when they may be trading some good starters to make room for the youngsters.

DocBauer

Posted

Tremendous post, and an absolutely fresh and original idea in how to examine payroll outlay for a team. Since only 2 teams in all of MLB...Atlanta and Toronto maybe?...are required to actually make public what their actual income is for a given season, speculation is all we can work with. But the reporting of payrolls IS something written in ink that can be verified. And attendance IS something written in ink that can be verified. 

I have to admit, I am surprised the Twins were that high on your list in $ per person in attendance. 

I am not a Pohlad family/ownership basher. I actually think the Twins have a pretty good ownership situation, and that was really proven to me during Covid when they were one of the very first teams to pay all of their minor leaguers, and all of their staff. A raise in payroll has been pretty consistent that past decade, and they've usually sat right at the median of league wise spending. 

I'm glad you brought up the Padres. But I'd also include the Rangers in an example of how extreme shifts are taking place on the front of MLB incomes. The Padres, if I remember right, still had an agreement with Bally and their parent company but Bally just pulled out. The Rangers were supposed to be paid something like $100M per season through 2032. They are now receiving approximately 85% of their previous expected number for 2024 on a 1yr deal that expires once the season is done. Don't think they went on a huge spending spree the past few years without counting on that $100M per season being there? Now what happens to them next offseason? They simply aren't going to find a new TV or streaming deal that's going to come close are they? Same with the Padres this season, under the MLB TV umbrella. 

Where I DO HAVE QUESTIONS AND CONCERNS with the Pohlad's is their profitability from the Twins. By that, let's assume a $300M income on average. That's based on nothing but educated guesses by other sources, but I use it as a reasonably sound starting point. So 50-52% of income goes to payroll. OK, so $156 is gone and accounted for, leaving the organization $144M to run everything else from minor leaguers and personnel, to ML personnel and the FO itself, to scouts, to advertising, to upgrades at Target Field, to travel-food-lodging expenses for the ML team. And we could go on and on and on. The problem is, we have no real idea how large of a final tab those kinds of things add up to. But ONLY for the sake of the point I'm trying to make, let's just say ALL of running the actual organization comes up to $110M. That would leave the Pohlad's a profit of $34M on the season in this example. I've never believed a business owner, including one who owns a sports franchise, should be expected to run their business in the red, or simply break even and make ZERO profit on a yearly basis.

HOWEVER, when you have a quality team that is competitive, right on the precipice of maybe making some noise, it's not the time to cut back. In fact, that's EXACTLY the time when you are willing to take a small $M payout for a season or two to augment that team for a chance to win. And let's be honest, when a billionaire ownership owns a sports team, I'd bet...for the most part...that any income derived from that sports team doesn't even belong in the top 20 of their yearly income portfolio. So it's actually the appropriate time to "settle" for maybe a $12M profit that year. I mean, if you really don't care about the future value of your investment and really don't care to see them win and "go for it" once in a while, then why on earth do you even own the organization?

And that's where I have my questions and issues. 

Now, if the Twins were to actually open their books...and it will never happen...and actually show that their team income is smaller than many speculate, and their total outlay is larger than many speculate, and they really only can afford a $130M budget to break even or bring in a small profit, I'm OK with that. But with all the unknowns involved, that's where a lot of "spirited debate" takes place. 

I'm not an apologist for the Twins ownership in any way. But I do have some reservations in regard to cost cutting when maybe a little less profit earned should be the way to go.

It's going to get a whole lot crazier across MLB before all is said and done the next few years.

Paul D

Posted

1 hour ago, DocBauer said:

Tremendous post, and an absolutely fresh and original idea in how to examine payroll outlay for a team. Since only 2 teams in all of MLB...Atlanta and Toronto maybe?...are required to actually make public what their actual income is for a given season, speculation is all we can work with. But the reporting of payrolls IS something written in ink that can be verified. And attendance IS something written in ink that can be verified. 

I have to admit, I am surprised the Twins were that high on your list in $ per person in attendance. 

I am not a Pohlad family/ownership basher. I actually think the Twins have a pretty good ownership situation, and that was really proven to me during Covid when they were one of the very first teams to pay all of their minor leaguers, and all of their staff. A raise in payroll has been pretty consistent that past decade, and they've usually sat right at the median of league wise spending. 

I'm glad you brought up the Padres. But I'd also include the Rangers in an example of how extreme shifts are taking place on the front of MLB incomes. The Padres, if I remember right, still had an agreement with Bally and their parent company but Bally just pulled out. The Rangers were supposed to be paid something like $100M per season through 2032. They are now receiving approximately 85% of their previous expected number for 2024 on a 1yr deal that expires once the season is done. Don't think they went on a huge spending spree the past few years without counting on that $100M per season being there? Now what happens to them next offseason? They simply aren't going to find a new TV or streaming deal that's going to come close are they? Same with the Padres this season, under the MLB TV umbrella. 

Where I DO HAVE QUESTIONS AND CONCERNS with the Pohlad's is their profitability from the Twins. By that, let's assume a $300M income on average. That's based on nothing but educated guesses by other sources, but I use it as a reasonably sound starting point. So 50-52% of income goes to payroll. OK, so $156 is gone and accounted for, leaving the organization $144M to run everything else from minor leaguers and personnel, to ML personnel and the FO itself, to scouts, to advertising, to upgrades at Target Field, to travel-food-lodging expenses for the ML team. And we could go on and on and on. The problem is, we have no real idea how large of a final tab those kinds of things add up to. But ONLY for the sake of the point I'm trying to make, let's just say ALL of running the actual organization comes up to $110M. That would leave the Pohlad's a profit of $34M on the season in this example. I've never believed a business owner, including one who owns a sports franchise, should be expected to run their business in the red, or simply break even and make ZERO profit on a yearly basis.

HOWEVER, when you have a quality team that is competitive, right on the precipice of maybe making some noise, it's not the time to cut back. In fact, that's EXACTLY the time when you are willing to take a small $M payout for a season or two to augment that team for a chance to win. And let's be honest, when a billionaire ownership owns a sports team, I'd bet...for the most part...that any income derived from that sports team doesn't even belong in the top 20 of their yearly income portfolio. So it's actually the appropriate time to "settle" for maybe a $12M profit that year. I mean, if you really don't care about the future value of your investment and really don't care to see them win and "go for it" once in a while, then why on earth do you even own the organization?

And that's where I have my questions and issues. 

Now, if the Twins were to actually open their books...and it will never happen...and actually show that their team income is smaller than many speculate, and their total outlay is larger than many speculate, and they really only can afford a $130M budget to break even or bring in a small profit, I'm OK with that. But with all the unknowns involved, that's where a lot of "spirited debate" takes place. 

I'm not an apologist for the Twins ownership in any way. But I do have some reservations in regard to cost cutting when maybe a little less profit earned should be the way to go.

It's going to get a whole lot crazier across MLB before all is said and done the next few years.

You are so correct with your statement.  There are actually 2 numbers I'd love to see on their financial statements.  Naturally, profitability is one of them.  The other number is ownership compensation.  As a corporation, the salaries given out to stockholders (The Pohlad Family) are deductible expenses.  Naturally that income must be claimed and taxes withheld, but individuals who have ownership of the company's stock are allowed compensation if they play an active role in the business.  Since their salary becomes a business expense, the bottom line (profit) could be masked by taking unusually high wages.  To get an accurate view of the business' profitability knowing the bottom line profit and owner's compensation is the key.

JD-TWINS

Posted

So, after a very solid season in 2023, with Playoff games won (3of6) and attendance at 1,974,000 things should be looking up - right?

I took your $160M payroll for ‘23 and divided by attendance and the spend per fan would have been $81. You said $78, which means payroll was actually where I thought (and where TD readers have seen it for 6-10 months - in the $154M area). I think all of your payroll totals are skewed a bit but whatever.

Is it realistic that ticket prices go up from an average of $33.89 each to say, $34.50 in ‘24? $.61 each? Is it realistic that attendance goes up to 2.1 million in ‘24?……..126,000 more tickets sold over 81 games - reasonable?

$33.89 x 1,974,000 = $66,899,000 is 2023

$:34.50 x 2,100,000 = $72,450,000 is 2024

This, to me, seems like reasonable forecasting of sales.  NET GAIN of revenue at $5,551,000.

The TWINS are spending $4M less than 2021 & $12M less than 2022……$30M less than last years inflated spend. No problem with “right sizing” but there has to be some basis for the reduction.

$7M less TV $$$ - $5.55M more in ticket sales - oh, and this means concessions and merchandise will be up. Oh, and then there’s inflation on the other sales items as well.

Going backward $10-$15M I may have been OK with - the $122M total is not a business spending reasonably to progress its success.

Rosterman

Posted

If the Twins weren't paying Big Bucks for Correa and Buxton, their team salary would be even lower.

The Twins are doing just fine, prepping for future increases, ways to keep current players perhaps.

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