Is The Twins Salary Budget Reasonable?
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The Padres traded their “once in a lifetime” superstar to the Yankees for payroll relief. This in spite of drawing over 3.2M fans in 2023 (2nd in NL). The Padres 2023 payroll was $259M (per sportrac.com) and they didn’t make the playoffs. In looking forward, the Padres are currently paying Manny Machado $17M per year until 2025 and then it becomes $25M in 2026 and then $39M for the next 7 years. Fernando Tatis will make $11.7M in 2024, $20.7M in 2025 and 2026, $25.7M in 2027 and 2028, then $36.7M until 2034. Xander Bogaerts will earn $25.45M from 2024 until 2033. It is interesting to add to this horror show the fact that both Tatis and Bogaerts were signed to play shortstop and at this moment they are playing right field and 2nd base respectively. This financial model can best be explained by the saying used by Whimpy in Popeye cartoons when he said, “I’ll gladly pay you Tuesday for a hamburger today”.
In the same boat are the Dodgers who this year signed Shohei Ohtani for 10 years at a total contract price of $700M. He will receive $2M in payroll each year until 2032 and then will be paid $68M for the next 10 years. They then signed Yoshinobu Yamamoto for 12 years and $325M (an average of $27M), but paying him $9.2M in 2024. And of course they traded for Tyler Glasnow and his $25M salary and quickly signed him to a lucrative contract extension. At some point, 10 years from now the Dodgers may have an extremely serious payroll problem.
To the credit of the NY Mets, last year under Steve Cohen’s ownership they bought every toy they could find in the toy department. Half way through the year they figured out that buying the best players does not guarantee positive results. At the trade deadline they traded many of their big off season signings for prospects and this off season they decided to sit out the dance and work on improving their farm system. Sanity has visited the Mets.
All of this brings me to the Twins. This past week Joe Pohlad made comments on local radio that seemed to hit the hometown fans the wrong way. He basically declared that the Twins would not be spending money to bringing in one of the high priced Boras Band of Five (now four). He did, however, leave some wiggle room for signing one of the lesser unsigned players who may come at a bargain rate and a short contract because of spring training already being underway.
Being from southern New England and new to the Twins, I’m now reading many fans questioning the ownership’s commitment to putting together a team that can compete for a World Series ring. The term “Cheap Pohlad” is appearing often in comments on X (not going to say, formerly twitter), The Athletic and Twins Daily. The majority of fans believe that the team has a strong and youthful nucleus and that with the addition of a piece or two can compete for the championship. The inability of the front office to add the missing pieces is being blamed on team ownership and their frugal ways.
To fill in my gaps in Twins history I thought that I should take a look at the team’s recent payroll and attendance figures so I can formulate my own opinion.
The Correa Effect
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Year
Payroll
Prior Yr Attendance
Attend. Yr
2023
$160M
1,801,000
2022
2022
$150M
1,310,000
2021
2021
$123M
0
2020
2020
$135M
2,303,000
2019
2019
$114M
1,959,000
2018
2018
$110M
2,051,000
2017
2017
$104M
1,964,000
2016
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2017 to 2019 was largely status quo. The attendance fluctuated by no more than 100,000 each year and the payroll showed inflationary increases. No huge surprises to their overall payroll plans.
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2020 showed an 18.4% increase based on a 17.6% increase in attendance. Unfortunately 2020 was the Covid season where spectators were not allowed in the ball park, but players still needed to be paid according to their contract terms. I don’t know if ownership was covered by business interruption insurance or if they were stuck with a year of normal expenses (less many game day expenses) with no attendance revenue.
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2021 - Probably as a reaction to the Covid season the payroll dropped by $12M for the 2021 season.
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2022 – I will call this the Correa Factor. The Twins had a unique opportunity to sign one of baseball’s elites to a 3 year/$105M contract. The contract contained opt outs after each year, so unless Correa was to experience a major injury (which should have been covered by insurance), it was a 1 year/$35M contract. This transaction was probably unforeseen, but the budget was increased by $27M to make it happen. Chances are that the payroll budget may have been reduced because the attendance for the 2021 season only reached 1,310,000, far lower than previous seasons.
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2023 – I will call this the Correa Factor II. There was probably little likelihood of Correa having a 2nd season with the Twins, but a funny thing happened, he fell back into their laps when the Giants and Mets were spooked by his physical. The Twins had an opportunity to take him back at a slightly lower rate and a reasonable 6 year term (with team options after that). They couldn’t reduce the budget after this signing so they ended up increasing the payroll from $150M to $160M. Attendance increased by 491,000, but still fell below the 2017-2019 norm.
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2024 – They have been operating with a payroll bloated by the Correa double signings, were losing $7-$8M in TV Revenue, attendance had not bounced back to earlier amounts, and they needed to “right size” the budget.
I’ve used the term “right size” frequently in my career as a CFO. The term simply means to have the right number of employees (or payroll) for the amount of sales you are realizing. If your sales decrease from one year to the next you are probably going to look at a layoff or not replacing employees who leave. You match your loss of revenue with a reduction in expenses to keep your bottom line stable. -
After all of this background, the Twins are basically saying that after a payroll that has increased by opportunity, not additional revenues, that they need to bring it back to an amount that is consistent with the attendance (and TV revenue) they are generating. That largely brings them back to the 2017-2019 days.
I think that their approach is fiscally reasonable and responsible. Let’s admit it, we were warned early in the off-season that this was going to be a reality. Last week it became cast in stone. However, let’s look at the bright side. There is still wiggle room for a spring training signing to round out the roster, just not one of the big boys.
Cost Per Attendee
To further evaluate the Twins position I decided to compare Payroll to Attendance. I did an analysis of the 2023 attendance for each team compared to their 2023 payroll. The team with the highest payroll for 2023 was the NY Mets and they were ranked 14th in total attendance. They ended up paying their players $137 for each person who attended a game. Second was the White Sox who had the 15th highest payroll but the 24th highest attendance. They ended up paying $108 for each person. The rest of the top 10 were the Yankees at $85, the Angels at $80, the Phillies at $80, the Marlins at $79, the Twins at $78, the Rangers at $77, the Padres at $76 and the Tigers at $76. The Twins ended up in 7th place among the 30 teams. The overall average was $68 for each fan attending. The team that spend the least on payroll compared to attendance were the Orioles at $31.
Some teams can alleviate some of this high cost per attendee because of the ticket prices they charge. A cost to the Mets of $137 per person or the Yankees at $85 can be offset by having higher ticket prices than a team like the Twins or Marlins. It is possible that when this payroll cost per attendee is adjusted by average ticket price, that the Twins may climb up the ladder and be closer to the top ranking.
My Summary or Conclusion (Finally)
My hope for the Twins is that as the trade deadline approaches that we will be able to pickup a premium pitcher to round out our playoff roster. I have complete confidence in ownership that this will happen if the right player and the right deal comes along. They have already opened up for purse strings for Carlos Correa. Strong attendance will be very helpful.
As far as how they handle financial management, I believe paring back payroll and not taking on another $30M per year plunge is perfectly understandable. Their 2023 attendance of 1,974,000 puts them right back to the 2017-2019 years when the team payroll was around $110M. With a $126M payroll for 2024 and a loss of $7M in broadcast fees, it seems like a reasonable budget. Hopefully attendance will increase and there will be a willingness to spend at the trade deadline for any missing pieces.
I am not a Pohlad Family “fan boy”, but I feel that their approach is fiscally sound. While there are teams spending money like drunken sailors, the majority are still living within their means and looking at their front office to make personnel moves that will make a difference. Their standing as 7th when comparing payroll to attendance tells me that they are providing adequate funding to support the team. I can’t justify joining “Cheap Pohlad Club”.
- dcswede, Schmoeman5, Nashvilletwin and 5 others
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