My take is being conflated into something it is not. As I mentioned in my reply to Linus, in my mind price gouging and taking advantage of people are two different things. At least in this instance. The people that buy these jerseys are doing it willingly, but that doesn't mean that the team isn't taking advantage of them. Those people are simply complicit in it. They don't need to buy the jersey, people need to their insulin. That's price gouging because it is needed. Nobody needs a jersey, they just want it because "shiny" and will pay whatever price for it. That's taking advantage.