Just to emphasize your point, Joe West was suspended for three games for calling Adrian Beltre the biggest complainer in the game, and his comments were nowhere near as malicious as what Kinsler said. West's comments were in response to a direct question (at least, that's the only way they make sense) and were really fairly light-hearted: "It's got to be Adrian Beltre. Every pitch you call that's a strike, he says, "Whoa! Whoa! Whoa!' I had a game with him recently and the pitch was right down the middle. He tells me, "That ball is outside.' "I told him, 'You may be a great ballplayer, but you're the worst umpire in the league. You stink.'' I think Joe West could have told that with Beltre sitting next to him and there would have been no ill will between them. (Beltre would have laughed and said "it was a foot outside, Joe" but that would have been it.)
The Kinsler comments were personal, vicious, directly involving the guy's livelihood, and will impact the fans in every game Hernandez umpires in the future. (Most fans couldn't tell a great umpire from a horrible one, but they can sure repeat what Kinsler said.) My guess is MLB has a process for teams to address grievances with officiating, and I'm pretty sure ranting to the media isn't part of it. I thought a 3-day suspension was the baseline they should have started with, and the $10,000 fine was less than a slap on the wrist. (His salary is $11M for this year, which equals $67,901.23 per game, or $7,544 per inning. He was fined 1.3 innings' salary. How will he feed his family?)