The Twin Cities is a frontrunner and fair weather fan kind of town. This is a wealthy market saturated with both sports and non - sports entertainment options. Nice summer weekends are in short supply so if the Twins aren't 'good' you are going to lose a large fraction of the casual fans. You are asking people to scratch below the surface and research, which your typical Twin Cities sports fan is not going to do for a 103 loss team. We have all talked to the coworker this offseason who won't discuss the Twins in detail because they 'suck' - this is the same guy banging the drum and buying World Series tickets as everyone loves a winner. Most diehards aren't as tied to the result, they love the game or going to the ballpark or whatever. For me, 2016 was an enjoyable viewing season watching the young guys mature a bit. The 103 losses weren't fun, it was still the Twins and that's all that matters.