It is strange.
My theory: Their plan was to bring in a win-now veteran QB. But when that market dried up save for Rodgers, and they didn't like what they saw/heard when they gave him a closer look, they pivoted to punting on this year, passed on a meaningful investment in QB in the draft (Kenny Pickett taught them that sometimes "none of the above" is an acceptable answer when trying to pick a franchise QB out of a given draft class), and look for a long-term answer at QB in 2026.
Maybe they are still in on Rodgers and we've only seen the tip of the iceberg of the George Pickens Experience (similar to Antonio Brown), so they're unloading him before he becomes radioactive. Either way, Cam Heyward can't be too happy right now.