As I tried to imply when I said "summarize", it's a complex and nearly intractable problem, and I certainly don't claim to have the answers.
This is an issue that goes above Falvey and Levine. I would say Dave St Peter should be thinking in these strategic terms, except I can't for the life of me figure out what he does at work on a typical day, except to sign the paychecks of the guys in charge of making sure enough hot dogs and beer are ordered. Another poster above suggested Mike Veeck, which is along the lines I'm thinking (I posted something about a month ago concerning "fun"), and if you go back to Mike's daddy Bill, well Bill was renowned for going into the cheap seats and talking with fans. I have real doubts St Peter has ever done this. IMO Joe Pohlad should, as market research; executives ought to get their hands dirty and really, *deeply* understand their markets.
Markets. I come from a field (software development) where marketing isn't a dirty word. Product marketing is its own subniche in the marketing world, and they work closely with the product side to construct plans for what will fill marketing demands, and then translate for Sales so they can convey the message to customers. You NEVER expect Sales to come up with solutions like we're talking about - they have enough to do when matching product to the customer's needs, "where the rubber meets the road." As with my understanding of Analytics as a field, I see no evidence that the Twins treat marketing as where significant investment toward high-end talent is called for, anything greater in scope than taking pictures of the players and getting those to news outlets. Product Marketing, if properly hired, should be empowered to tell FalVine, "no, you can't trade Arraez," if that's the solution they have to the overall marketing plan, and should be prepared to take it up to the top level for a decision if they can't see eye to eye.
One of the principles I learned in product marketing was to devise half a dozen or so "personas" to exemplify the variety of customers we are trying to satisfy. Apparently that became second nature for me, because that $100 family of 4 is exactly a persona, one that I would then want to explore in such depth that I can write a realistic story about their day going to the ballpark, probably down to the detail of whether their Toyota is a Corolla or a Camry and how old a model. Bill Veeck could have written a dozen related stories of the 1940s version of this family, in his sleep. There are certainly other personas - the fat cat wanting to impress a client in a luxury box, etc. although the high-end ones I fear are already well-enough covered.
It doesn't matter what ideas I may propose, but I want to feel that Joe Pohlad will throw out previous approaches and start with a clean sheet of paper. Certainly fielding a winning team needs to be part of the strategy, but in a 30-team league with other franchises trying to make their own fan bases strong, it can't be the only part, not year-in and year-out, because then it's a zero-sum game, whereas I want every fan base to be strong. Now I'm definitely repeating myself.