Audacy is Killing the MLB Radio Experience

A partnership with Audacy is slowly destroying the radio experience across baseball everywhere.

When first introduced in 2002, MLB TV became a revolutionary way for baseball fans to follow teams outside of their home market. Fans across the United States could tune into almost any game broadcast—sans blackouts—and enjoy the teams that mattered to us most. For some, the TV part is what matters. For others, MLB TV also comes with rights to every game on radio. The radio is an essential piece of the deal—whether it’s for listening at work, on the road, or in spaces where you might not be able to carry an AM radio. (Additionally, those of us who might want to avoid John Smoltz’s playoff commentary can switch over to local broadcasters). 

But now a second year into operating for all 162 games + playoffs with the audio streaming company Audacy, MLB is allowing the company to destroy the product. Extremely delayed live broadcasts, overly loud betting ads, and more are taking away an essential form of baseball consumption. And as MLB contemplates a different form of television consumption, it is time they seriously invest in radio. 

Both Audacy and MLB did not respond for request to comment on this story. In a story on GeekWire, MLB responded by noting, “Due to technological limitations in the digital space, latency of the feeds is unavoidable. We have had success working with our partner to reduce the latency times and we will continue to work on further improvements.”

Audacy’s “disruption” into MLB radio is to replace the game’s local ads. So rather than get Sheboygan Sausage ads with Byron Buxton, I will get ads for local Honda dealers in Southern California. However, these ads often start before the inning is over and last long into the next inning. I will often get updates on my phone about the new score of the game minutes before the radio broadcast returns. (Additionally, these ads come over streaming — meaning they do not apply to the CALM Act that limits the volume of ads).

I’ll just start with one example from earlier this week: I was watching the Mariners play the Cubs on MLB TV. I needed to start dinner, so I did what I usually do: put the TV on mute, and turn on the radio broadcast in my kitchen. It’s a perfect compromise: the radio calls the game with more description, so I can listen carefully, and if there’s a critical play, I can step over to the TV to watch the replay.

I then proceeded to hear over seven minutes of ads. Much longer than they should by a mile; I walked over to the TV and noticed that the game already had two outs. By the time the Mariners had retired the side on the TV broadcast, Audacy was still feeding me ads. When it finally returned, the broadcast cut into the game already with two outs and the batter had a 1-1 count. 10 seconds later, the batter was retired. Audacy had essentially skipped the bottom of the ninth.

Since the delays began in 2022, I have contacted Audacy multiple times. According to Audacy’s Support Representatives, this is essentially a function of the delay of broadcast and “expected behavior.” An understandable delay of 5-15 seconds, which is what most streams of sports usually provide compared to OTA and Cable broadcasts, is nowhere near what Audacy is providing. Instead, the game is often six to seven pitches behind. More so, MLB TV offers an option to sync the radio broadcast with the TV broadcast, which brings the game more or less in real time. It is possible to get an on time broadcast, but Audacy’s pursuit of ads is literally slowing down the game.

If you’re an old school fan who loves listening to the radio at the ballpark, you’re best bet is to bring an actual radio than rely on this scam of a product. For those of us on Twitter or in Discord channels watching the game with others, it can ruin the surprise of a home run.

As much as I miss Buxton singing about sausage, I won’t argue against Audacy trying to make money via advertising. So far this year, Audacy has cut down on what felt like at least 50% ads for gambling, a true scourge on the sport. But this is the second year of this partnership and the technical issues have only become worse. And given that MLB can at least do a stream either faster or at least in real time without Audacy, perhaps it is time to return to what worked before.

What will actually get Audacy to fix the problem? Probably nothing, which is why I recommend those who love MLB on the radio to deliberately work against it and boycott Audacy's programs. Those with an MLB TV subscription can listen to non-Audacy broadcasts via KODI. Or, fans can use the MLB radio broadcast option via MLB TV—this has the problem of requiring the iPhone screen to stay on, not the best for those of us driving, but it at least works.

MLB has taken some small but at least notable steps this season toward expanding baseball by listening to fans, though not without ignoring the cries of some others. It’s time Rob Manfred take this step too and make Audacy deliver a workable product. 

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