Potential value of the Mets IS the Yankees and Cohen is doing his best to get there.
Yankees are old news. Are they more popular with the old families in NY, sure, but NYC is a transient city. 2/3 of New Yorkers weren't born in NYC. And the Mets are way more popular with this demographic.
The Yankees are a boring corporate team. The Mets are fun. The only reason the Mets aren't already bigger than the Yankees is, despite having a far superior stadium, the game day experience is lacking. Well, Cohen is spending a bunch of money to develop the area around Citi to try to fix that.
So, are the Mets 2x as valuable as the Twins? Absolutely.
LFGM