But these are not the norms, if they were the norms the cable companies wouldn't be profiting at ridiculous rates. In fact, many people do both, it's not as if having Netflix entails not having cable. Many young people have a variety of media outlets they subscribe to for a variety of reasons. One of the biggest factors is cost, but even as people have had shrinking incomes in a bad economy with much cheaper options available to them, the decline has still bee relatively minimal. Cable isn't going to go away for a long, long time and sports are a major reason for that. I do agree, however, that smart leagues are going to start doing more to provide programming online at much lower rates. It's just much further off than people seem to think barring some major technology change.