lol good point. But in all seriousness I was offering out of the kindess of my heart (and getting tired of dealing with these stupid ass ads) The solution is super super super super simple. I have owned, operated and sold (nothing special but mid 6 figures) web based companies before, handled everything CMS, publishing, advertising, ad tech, ad ops wise with them as well, it's. literally. an. easy. ass. fix. Likely they are seeing a slightly better CPM by keeping the ads up (like 75 cent CPM instead of a 65 cent CPM) but they are losing short, medium and especially long term on the folks using ad blocker, and folks who just choose to not come back to the site (Traffic has been somewhat stagnant overall and honestly I think a significant reason is because of these stupid malware and auto play video ads) Again, I implore you...fix....the problem!