They made a lot of beer, but it was the kind of beer that caused the invention of wine coolers back in the day. I was an early adopter of the craft beer boom - I remember when there wasn't much beyond Sam Adams, Sierra Nevada, and Anchor. Now we have more IPAs than we have people who know what it stands for. (They didn't brew if to be their best beer; they brewed it with a high enough alcohol and hop content to survive the trip from England to India, hence India Pale Ale). I'm hoping it takes one more step - widespread availability of cask conditioned ale. England managed to accomplish it thanks to CAMRA (Campaign for Real Ale). It had almost died out in favor of filtered keg beer, and by the mid-1980s it was back to being the national drink. (Their craft beer boom preceded ours by about a decade.) Granted, the U.S. doesn't have recent history to recover and would be starting from scratch, but I think demand would grow once people discover it.