I know you were but I don't think it's quite that simple. Maybe you and I, in our own little FB bubbles can do that, and for the most part I have on FB by hiding sources not people, but it is more widespread than that. We'd have to teach the whole of society to not do that, and right now, everyone is so concerned with hating the other side and winning, critical thinking and evaluation is out the window because we have become so habitual in our click baiting anything that 'agrees with our side' on every level. For me it's a huge ethics issue ... and not the ethics of those creating this stuff and those supporting it through advertising ... but my ethics, yours, and all of society. I see this stuff from people who are truly decent people, from both sides of the aisle and I don't think 'turning them off' so to speak changes anything.