I had an interesting conversation with a co-worker relating to Tesla, and evolved to a general investment strategy... Is it wise to invest in an organization where the CEO is the brand? I'm not so sure these days.... Papa John's is toast now that Papa John was discovered to be a racist. When people think Tesla, they think Elon Musk, who has his fair share of issues as well. If the CEO has dirt brought up from his past or present, people can't separate the brand from the CEO.