I can pretty much guarantee that any business, particularly one in the entertainment business, cares about getting blasted in the media. They earn their money by selling their product. Perception of that product is pretty important. They've gone from selling out the season in TFs first season to less than 2/3 full. They care, and what's more, the media would be correct in blasting them, and I think more people than not would agree with that sentiment. As for players, I'm going to guess that things like this matter when FAs decide between competitive offers, too.