The more I think about this, the more I'm not loving the course they're taking here.
They bought a little, but no more than the teams they're chasing in the division
They bought, but without doing anything to improve an offense that's pretty clearly regressing to the mean after an unsustainable run of production with RISP (I think I saw they're something like 21st since the deadline in runs scored, which is more in line with their overall metrics)
They bought with a little bit of an eye toward the future in getting two players controlled beyond this season, but one of them (Kremer) will be a strong DFA candidate if he doesn't turn his season around (it would be bad roster management for a team on a limited budget to pay arb-3 prices for a swingman/AAAA depth type of starter, which is what Kremer could be next year if his current form holds)
They bought and took on salary, but only to an extent (how far down the prospect rankings does the return for Hoffman slide from Hill if they were willing to take on his full salary next year?)
They bought while retaining Jeffers (a month ago I would've included Ryan here, but his current shaky form paired with his overall second half history probably suppressed his value enough to make it a moot point for now), but at what opportunity cost given the wild market for catchers and the Yankees' obvious need for one? Given what an injured Rutschman went for, I gotta believe it was worth much more than a comp pick plus two months.
They bought and supposedly garnered some goodwill for themselves with fans in the process (I seriously doubt this being any sort of meaningful amount of goodwill from most fans, but I'll play along), but are they just kicking the proverbial can down the road until the guys they're so proud of retaining end up walking in free agency anyway? In other words, is this just a goodwill sugar rush?
Put those all together, and they sound neither like going big nor like going home. They sound like half measures