There are so many positive angles the Dems can take when they aren't afraid to say "Yeah, taxes are going up....and here's how it will effect you' I've said before, the Dems have an opportunity to make the case that universal health care can be a break even, or cost cut for many Americans. In rural america it's almost certainly a cost cut. Or knock off the nonsense about free college and do this: remove the Trump tax cuts, close loopholes, install a tax break on small businesses, and then something much better than free college - remove all existing federal student loans. The money that would be available to flood the economy would be enormous. I don't like free college, that's one of those liberal ideas where we'll rue the unintended consequences for decades. Like, you know, right now. But a policy based on tax increases and targeted, specific benefits to those that need it? Hell yeah. People will eat it up, it will actually work, and it gives you a better basis to rethink the entire loan/college system. Now...can you sell platforms like that? I don't know. Takes courage and persistance, but I think it can be done.