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    Twins Likely to Return to Bally Sports North, Limit In-Market Streaming, in 2024.


    John  Bonnes
    Image courtesy of © Brad Rempel-USA TODAY Sports

    Twins Video

    We have some good news and some bad news.

    As part of the effort to emerge from bankruptcy proceedings, the owner of Bally Sports North, Diamond Sports Group, asked the court to approve a one-year deal to broadcast the Minnesota Twins on TV in 2024, per Evan Drellich of The Athletic. If that is approved, t would be good news for Twins fans hoping to watch the team on TV, but bad news for in-market fans hoping to stream the games: for another year, streaming would be limited to out-of-market households. 

    The request is part of a plot twist that has proved to be a game-changer for the offseason saga surrounding the Twins' television and streaming rights. Last month, Diamond Sports, which had previously been faced with shutting down after 2024, reversed course, in part due to a partnership with Amazon. As a result, there was renewed interest in one-year, TV-only deals with several MLB teams, including the Twins. However, since Diamond wants to drive customers towards their TV channels, those deals preclude the Twins from distributing their games via streaming except to out-of-market customers.

    It is unknown just how much those TV rights are worth, though Drellich revealed earlier this week that similar one-year deals with MLB teams have been worth about 85% of the previous agreed-upon rate. The Twins admitted last year that they had been making $55M annually for the TV and streaming rights from Diamond.

    All of that revenue was in question this offseason, leading to a $25M-$30M cut in anticipated Opening Day payroll. As a result, the Twins have had a very quiet offseason, arguably getting worse, including trading away veteran second baseman Jorge Polanco to help free up payroll dollars.

    Conceivably, the Twins could have an additional $40M in gross revenue that wasn't fully expected before this latest pivot. Could that mean a late addition from a free agent market that still has several big names available? If so, there are no indications that is the case yet. The Twins have announced they'll refrain from publicly addressing the TV deal until the deal is approved by the court, which is scheduled for Friday, February 9th. 


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    13 hours ago, nicksaviking said:

    Ala cart options doesn't work for me and most others. Even if it was $20/month, it's hard to justify paying 120 per year just to watch baseball when that's the only thing that platform is good for and no one else is interested. It has to get on major streamers with a plan that's already budgeted. And $20/month is a pipedream right now; currently it's nearly $500 per year!

    The NFL reaches the masses, shouldn't getting back to the NFL level of popularity be the goal? Forget about die hard fans, they will lose every casual fan who watches baseball just because they're scrolling through the programs and that's the most appealing option. Like was done for the past half century.

    The sport is in real trouble if fans don't find coverage of 162 games to be worth $120.  

    On 2/2/2024 at 5:38 PM, nicksaviking said:

    I'm not sure what you are arguing, that Rob Manfred was trying to get a larger pool of teams for a MLBtv package in the future, but these clubs are choosing bigger money up front from Bally/Amazon? Either way I don't think the Twins did their due diligence. They followed the pack like the non-baseball operations side always does. They follow the leader and end up at the back of the pack because they do what the prior team did in that situation instead of demanding more than the prior team did. I really think they need to find a more innovative mind than Dave St. Peter. There's no chance he's one of the best 30 minds for this job, he's just the local guy who has been here for decades.

    Yes, Dave St. Peter is who all of this should be directed to. He’s the head of upper management. You’re telling me that in 2024 there isn’t ANY other options? Also, they didn’t see this coming? AT ALL?!?! That’s negligent at best and makes me wonder what goes on behind closed doors at the MLB office. 

    On 2/3/2024 at 8:46 AM, TNtwins85 said:

    This is the classic situation of upper management talking out of both sides of their mouths. Falvine is given a budget by the suits. I’m still flummoxed in the fact that they didn’t see this coming at all and had nothing in place whatsoever. From how they’ve handled all this it seems like they simply forgot that they’re contract was ending and didn’t read the Wall Street journal and hear that diamond was going bankrupt. It’s like this just came up in a memo on Monday morning and everyone forgot to check it. They had to have known this was happening and the fact they did absolutely nothing to prepare for it and had to beg a bankrupt business to offer them a bad contract is negligent at best. Dave St. Peter needs to answer to this as he is the fall guy and face of upper management. This has nothing to do with Falvine and has everything to do with everyone higher on the totem pole.

    I am ok with the limbo aspect of this process.  We are not privy to all of the restrictions and rules placed on the Twins during the bankruptcy process, there could be many reasons why things went the way the went.

    I am not ok with the Twins screaming "no tv contract means no spend" when there was zero doubt by anyone there would be some contract in place for this season and the money that goes along with it.  I have been yelling this for months, it is an extremely bad look for the Twins and a horrible approach for this fan base that had been expecting the Twins to be WS contenders this year, only to have the carpet pulled out from under them.  This is so reminiscent of the late 90's/contraction nonsense...

    3 hours ago, Major League Ready said:

    The sport is in real trouble if fans don't find coverage of 162 games to be worth $120.  

    Die hard fans will, but what casual fan will pay a dime for it? And casual fans have made up the majority of the sport's fans for a century.

    The sport is in dire trouble. People who don't know the Broncos from the Buccaneers have NFL games playing in the background of their Sunday afternoons. MLB needs to get back to that level or it's going to die. It will never gain new generations of fans. Young people who don't know baseball but are willing to give it a shot aren't going to fork over money to see it.

    34 minutes ago, nicksaviking said:

    Die hard fans will, but what casual fan will pay a dime for it? And casual fans have made up the majority of the sport's fans for a century.

    The sport is in dire trouble. People who don't know the Broncos from the Buccaneers have NFL games playing in the background of their Sunday afternoons. MLB needs to get back to that level or it's going to die. It will never gain new generations of fans. Young people who don't know baseball but are willing to give it a shot aren't going to fork over money to see it.

    I don't think the root of their problem is availability although it certainly does not help.  The younger segments of potential viewers have grown up playing Soccer, Lacrosse, etc. and being exposed to extreme sports that were not nearly as popular when some of us were kids.  The game is slow and just does not appeal to a growing percentage of potential fans.   The changes they made will help a little but the league has a multitude of challenges.  

     

    On 2/3/2024 at 9:06 AM, Althebum82 said:

    You are correct that it could be a consideration for KSTC because the games would not conflict with any network (ABC) contractual commitments (or, quite frankly scheduling headaches connected to away games from different time zones) that would be an obstacle for KSTP or any other local TV broadcast channel.

    However, KSTC's distribution outside of the immediate metro area is limited.  Its OTA signal does not extend far enough and many outstate and out-of-state cable/satellite options do not carry it, which would provide limited value to the deal for the team.  

    You could be right on the broadcast signal, but I think they're more available out-state on cable systems than you think, given they pay big $$ to carry the state tournmanets etc.  I know for sure they're on DirecTV everywhere in the MSP market and I imagine Hubbard makes KSTP/KSTC a package deal with most operators.

    On 2/3/2024 at 10:01 AM, Parfigliano said:

    Another example showing taxpayer financing for stadiums is a sucker bet for the taxpayers.

    TV rights have nothing to do with the stadium. You can have the opinion that the $.03 on $20 tax is not worth having a major league baseball team.

    But you can't pretend there is a magical world where the Twins would still exist in the Metrodome in 2024 or would have paid 100% of the cost of a new stadium.

    On 2/2/2024 at 3:30 PM, Hawkeye Bean Counter said:

    So am I able to get MLB subscription and watch or am I still blacked out in Iowa?  What is considered "in market?"

     

    That " in market" thing is a puzzler. I'm smack dab in the middle of North Carolina, and the black out area is all the way from Baltimore to Atlanta. (577 miles as the crow flies). That includes Washington. What really makes me gnash my teeth is that if any of those teams are away (in Minn.) those are also blacked out on MLB.tv WTF!! You'd think that MLB would be trying to attract more fans, not alienating the ones they already have.

    On 2/2/2024 at 9:07 PM, Hosken Bombo Disco said:

    My understanding is that MLB declares every square foot of the United States to be in some team’s market. 

    I pulled this off the internet - so obviously you know it is true haha - but I think this map is accurate 

    image.png.79ed57159f57864cca2f5c87b92714d1.png

    The map is not correct. I'm in the Washington/Baltimore area, but Atlanta is also blacked out. It's 577 miles from Baltimore to Atlanta as the crow flies. That's around 1/5 of the distance from east coast to west coast. What really gets me, is that when those teams go to Minnesota the games are still blacked out. And MLB crys about losing fans!

    Apparently the bankruptcy court approved all the deals including the Twins. 
    I can’t find much specific info other than it was for slightly less money than last year and the agreement included strict confidentiality clauses which I found interesting. Does anyone have more / better info on this?

    29 minutes ago, Linus said:

    Apparently the bankruptcy court approved all the deals including the Twins. 
    I can’t find much specific info other than it was for slightly less money than last year and the agreement included strict confidentiality clauses which I found interesting. Does anyone have more / better info on this?

    There isn't going to be any more information unless someone breaks the confidentially agreement.  However, if the "slightly less money" is correct, Soler might still be a possibility.

    The deal is final and the contracts quiet, thus no real certainty on amount for the year. This seems like it was expected all along and the teams were uncomfortable with a situation that might go bad and felt it necessary to proceed with caution. The public relations hit is not good, so MLB and the teams are trying to keep a focus towards impending Spring Training and not on the media morass and those details. Streaming will not be an option from what I gathered from a release.

    What baffles me is that the Twins are led by Joe Pohlad, 41 years old. I know a ton of people in the 30-50 age range (my own children, coaching, etc.).  I would guess that 90% plus are what we call "cord cutters". Did the Twins not see this? The court sanctioned deal gives the Twins a year to sort through their options. Yet they are coming off of a year to weigh their options. Sounds like someone dropped the ball within the organization, who might soon be reworking a resume. 

    The market numbers suggest viewership of Twins games was up last year, but as discussed on this thread and elsewhere the number of people left unable to access the games is growing. Maybe I am way off base, but it seems like if people in the 5-50 age range do not have access to Twins games, future revenues may be dwindling. Out of sight, out of mind.

    While I have no idea ever what Falvey is up to, I can't see the Twins signing Snell, Montgomery, or Bellinger. The rest of the pile is more or less redundant to others already on the 40 person roster. Perhaps Soler is different but as a DH he also seems like an unlikely addition.

    7 hours ago, tony&rodney said:

    The deal is final and the contracts quiet, thus no real certainty on amount for the year. This seems like it was expected all along and the teams were uncomfortable with a situation that might go bad and felt it necessary to proceed with caution. The public relations hit is not good, so MLB and the teams are trying to keep a focus towards impending Spring Training and not on the media morass and those details. Streaming will not be an option from what I gathered from a release.

    What baffles me is that the Twins are led by Joe Pohlad, 41 years old. I know a ton of people in the 30-50 age range (my own children, coaching, etc.).  I would guess that 90% plus are what we call "cord cutters". Did the Twins not see this? The court sanctioned deal gives the Twins a year to sort through their options. Yet they are coming off of a year to weigh their options. Sounds like someone dropped the ball within the organization, who might soon be reworking a resume. 

    The market numbers suggest viewership of Twins games was up last year, but as discussed on this thread and elsewhere the number of people left unable to access the games is growing. Maybe I am way off base, but it seems like if people in the 5-50 age range do not have access to Twins games, future revenues may be dwindling. Out of sight, out of mind.

    While I have no idea ever what Falvey is up to, I can't see the Twins signing Snell, Montgomery, or Bellinger. The rest of the pile is more or less redundant to others already on the 40 person roster. Perhaps Soler is different but as a DH he also seems like an unlikely addition.

    IDK exactly what prevented a streaming deal but the need to end blackouts and the cord cutting trend was likely not the problem.   It does not take a sophisticated business mind or anything more than a modest awareness of the issues with viewership.  It's just not complicated.

    What is complicated is complicated is orchestrating a long-term deal to meet the legal rights and interests of all the parties.  I am sure the league has some long-term interests that they don't want to jeopardize.  It looks to me like the Twins could not sign a deal with Bally and a streaming deal that met their long-term agenda.  Obviously, IDK this but that's what reading between the lines would suggest.   

    If they were so incompetent as to have not assessed all of their options and started negotiations a year or more ago, yes, that would be a puzzling level of incompetence.  It's just really hard to believe it didn't happen because they did not understand the need. 




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