I'm sure I'll get criticized for this, but about the only sport I watch now is European football. Baseball is interminable; rarely a game under 3 hours and many closer to 4 as players make constant equipment adjustments on every pitch and natural breaks in the game keep getting extended to sell more commercials. I still subscribe to MLB.TV, but have probably watched 100 innings this season. For many years, nearly all of my watching has been while doing something on my other monitor. It's nice to "keep track of the game," but I can't imagine how people can watch it. Going to games upon occasion, it seems that most people are just there for a night out to drink beer with their friends or to have a family activity, Almost no one is keeping score and at any given moment many (most?) are not actually watching the game.
In fact, this has become true of all of the American sports I used to watch. An American football game is hours of commercials interrupted by minutes of concussions (and, of course five or more substitutions before every play). I recently watched some of an NHL playoff game with my son-in-law after not having watched hockey for years. Long commercial breaks in the middle of periods? Where did they come from?
There is certainly a lot to hate about FIFA (not least selling the World Cup to one of the hottest places on Earth), but some of the things I love about European football broadcasts are:
No commercial interruptions other than halftime, which is 15 minutes long and easy to FF through or spend away from the TV
Continuous flow of play where anything can happen at any time
Low scores so that a brilliant play (whether leading to a goal or preventing one) nearly always changes the balance of the game
Very limited substitutions (3 total in England with no re-entry) so that all of the players play all aspects of the game rather than an army of specialist coming on to do one specific task
British commentators who know and respect the game, and whose broadcast style conforms to the pace of the game (Vin Scully-style) rather than constantly trying to hype what's going on and citing endless (!!) arcane historical statistics
I've been watching every minute of the European Championships this summer with (usually) rapt attention. I can't devote that attention to any American sports any more. But baseball will still be on the other monitor!