For me, it's all those years that the Sunday paper listed every qualified player in baseball, sorted by batting average. I remember pouring over those stats and the corresponding HR, R, RBI that were listed. Once I got into things like Baseball Weekly when I got a little older, I got to see a lot more stats and saw that a .330 average with a 40/80 bb/k rate wasn't quite as impressive as the same .330 average with a 70/80 bb/k ratio. While we know that batting average can be swayed greatly by outside influences and isn't the greatest measure of true hitting skill, it's still one of those numbers that has been tallied since the beginning of the game, and with appreciation to .401 and .440, we pay attention each year to see how the best of this year matches up with the greats of the past.