The pandering is in the direction of being squeamish about gay marriage. I'm sure Obama and Biden have believed that the gov't should be granting marriage licences to same-sex couples for decades. It's common sense from a classic liberal point of view. There's really no moderate position on this. Part of the problem is the fight isn't just a legal one, it's a cultural one. Gay couples want not only the legal rights of marriage, but also the public sanctity of their individual gods and cultural recognition at large, which is totally human and legitimate. The fight isn't about granting gay couples marriage licences it's about preventing gay couples from getting them. The whether marriage-is-a-right argument is disingenuous, foolhardy moderation. Whether the government gives out marriage licences or dog licences, it's the intervention to prevent that disrupts the regular flow of public life, not vise versa. It's no coincidence that those who state gay marriage should be a non-issue are those not affected by it.
What's so damn irritating about the Right's fight on this issue is their claim to family values. Seemingly, they'd rather have crackhead single parent homes (they probably believe in Jesus) than stable gay coupled families. It's absurd and really morally bankrupt.
Chik-Fil-A might get publicity for a short time, but really, this kind publicity tarnishes the brand after its out of the news cycle. Would I want to be franchise owner of a Chik-Fil-A in a gentrified neighborhood? No. Maybe Chik-Fil-A will gain popularity among white suburbs, but the entrenchment of KFC, etc, leads me to believe, as far as business, this is self-headbutt-dumb move.
I find it harder to believe that all of us don't occupy a world where heterosexuals become close to people who are homosexual and who take same-sex partners, and that those heterosexuals wouldn't want what their gay friends/family want for themselves, that they wouldn't be willing to fight for such a basic recognition on their behalf.
As far as I'm concerned, being American is about fighting for what is right, in spite of what tradition or the law might say (a founding principle, I think).