Truth is that baseball is a business. It is not a non profit business. Franchises wouldn't have the same valuations if they did not make money. Baseball has revenue sharing. Baseball loses over a million fans, the Twins lose some revenue. Twins increase the number of fans, about half goes into the revenue sharing kitty. It is not as big of gain as you would think increasing attendance. Using Forbes estimates on revenue per fan it would take shy of 40,000 new fans to generate a million dollars of money for the Twins bottom line. Now a million dollars is a lot of money to the average fan, except for the California Mortgage Broker, but in baseball salary that does not buy much of a free agent. The 2019 increase was about 345 thousand. It still left them plenty of room for more fans as they are a million fans short of a sell out.