ESPN makes a **** ton in online advertising, trust me, and their average CPM's run over $10, $25+ for anything worthwhil. The insider thing is more or less a reason to pawn off the print magazine subscriptions to keep that dying "business" afloat, also they have a bunch of people who more or less have been on "auto renew" for the past 5+ years who prob don't even realize they are still getting charged every year/month. That is the big benefit of the "subscription business" people are to lazy to cancel a monthly $5 charge.