You have to also look at the season ticket base, and what happens to the tickets those people don't want. This year, it has taken a while, but people are buying their single game tickets now on stubhub, not the 5,000+ the Twins still have available for every game. My wife and I are also reconsidering our season ticket desire. This was a tough year as jobs made us miss more games in our packet than the norm. We managed to not lose ANY money yet on our ticket resales, which is a plus, actually turning a profit on a couple. Next year, don't see that happening at all. Next year, we see the opportunity to, eprhaps, buy tickets for a game for as little as $5, or a buck. Who knows. The incentive today is the CHANCE to buy A TICKET for the All-Star game. But the strip could cost as much as your season ticket package. This year they are offering a 10% discount on concessions and such. Already get the free magazine and yearbook. I get free pop being a designated driver. I will save a half-buck on my hot-dog. It will be interesting to see how the season ticket base turns out. Like myself, weighing the games assigned for me to go to versus just being able to wak up and buy a ticket (or purchase easily on stubhub -- amazing place, folks......). This month, go to a weeknite game with 30,000 in attendance and roughly count the empty seats.