Appreciate all the thoughtful comments. We could debate what metrics determine “relevance “ all day.
I would add that, growing up in the Twin Cities in the 1960’s and 70’s my family and my cohort would have some connection to the team all season. We knew who was starting that day, who was hitting, who wasn’t, etc. WCCO would be on someone’s radio in the background and the games were part of the ambiance. Fast forward 50 years and I can’t imagine (most) Twins “fans” attempting to stay connected on that level. Someone comps them tickets, they buy some merchandise to fit in, they get a glimpse, then they return to the million other things competing for their attention. It was a thing they “did” then moved on. Likely the same dynamic in most markets. But what makes the Twins irrelevant IMO is the sheer apathy of this market and its media outlets. The Twins are irrelevant largely because they’re expected to be. We have an ownership group and business model that seems to do its best to alienate baseball fans. Mission accomplished.