In a vacuum, certainly night games are better than day games for the TV network. But as I mentioned upthread, while the NBA/NHL seasons overlap with MLB season, frankly BSN may not mind showing the Twins in the day, and Wild/Wolves at night, rather than having them compete with each other. And in a given week, if the Twins have at least 2 weekday day games, it's probably just as well for BSN that all of the weekday games are in the day that week, as it establishes a predictable pattern (for the week, at least). I think part of the struggle with weekday day game is that they are a bit unpredictable, and usually sandwiched between weekday evening games. Once we noticed the Twins and Red Sox played at 1 PM on Monday, we weren't as surprised by it on Tuesday, Wednesday, and Thursday this week. Parents with kids in school are a pretty terrible demographic to target with 3+ hour daily broadcasts -- I'm guessing they have less time available than most other demographics. I'm guessing with full attendance, they may not do this again, but with limited attendance it seems like a reasonable decision.