This team had the second best record in the AL in July. They were playing a fun, high scoring brand of baseball. What did Target Field look like? Ghost town.
The disconnect is deeper than wins and losses. It's a culmination of decades of malfeasance on the part of the organization. Their broadcasting plans have always been pure foolishness. They thought partnering with a streaming service charging $25 a month was a viable platform. They avoided opportunity after opportunity to put their product in front of their fans.
They have systematically killed baseball loving culture in this town. The on-field product hasn't helped (playoff streak, Yankee dominance, etc) but ownership has always been condescending, cheap, and idiotic.
They're reaping the rewards.