I think you're wrong. I think you're wrong. I think you're wrong. I almost have myself convinced! Can't speak for others, but I don't watch commercials, ever. I either leave the room to do something, or just flip the channel to something else. When it comes to repetition, I'd be far more likely to be influenced by something I see in short spurts more frequently than I do something in a longer ad sporadically. I would be far less likely to disappear between innings, or pitching changes, etc, if I knew the downtime was very minimal, and far more likely to be seeing any advertising.