They were making an insane amount of money over there for a very long time, then the whole 300+ million Turner deal etc. But my Rocketpig is it just such crappy content. However they weren't the only ones doing it, SB Nation, Fansided etc did the same model, at the end of the day you have a TON of kids who want to write about sports, the majority of them aren't very good, however it is possible to get paid at those places, my old college roomate is the editor over at Fansided these days and draws a salary+perks etc, however he had to work his way up the hard way for 2 years barely getting paid anything (I think a $1 per 1,000 unique visitors capped at $600 a month) I do give a ton of credit to anyone who will write for little to no money.