You know though, when that movie came out, and even still now, it never had the tag line, "Stephen King's The Running Man". Back in the 1980's it seemed his movies really used his name to sell them, I don't think they really did with The Running Man. However that might be because it was written under his pseudonym and while it was just coming out that King had been using a pseudonym, it wasn't really public knowledge. And also, they probably figured, we don't need King's name to market this, it's starring The Arnold Schwarzenegger and this is 1987!