All teams take an individual's successes, shot term or long, and celebrate them, and of course market them. It's how they sell tickets. The difference in the Twins vs many other clubs, is they seem to believe the short term blips in a players production is the real thing, despite no history or rationale to encourage that optimism. See Suzuki, Willingham, (for his age), Jepsen and others. My belief in that is based on their continually signing extensions, or keeping them past their sell high date, and then having to sit on someone who is not what they paid for. If that is not the case, the alternative is worse. They did know the guys was in a positive bubble, and still paid him for the bubble. Players aren't stupid, they see tons of HR's hit by big strong guys like Sano, Park, Arcia, and know they cannot match that. But then they see a Dozier, not only getting a nice contract but management adulation, and until the recent benching after a 5 month slump, solid playing time, and they think "I could do that". And it alters their approach. And after what the radio guys described as a nice Dozier pitch in the first inning yesterday, all the talk and video clips on his changed approach are just that. Talk!