From Joe P. "But they don't because the shift is more than a defensive strategy. The shift is a psychological game, and has been since the days of Ted Williams. It is meant to convince hitters that they don't really have the option to bunt or chop the ball the other way. To do that, the shift suggests, is to hurt yourself and the team.". This is most likely why more players don't bunt. And I think you can add one or two others. Certain players have been, since they started playing, known for their hitting more than any other part of their game. I have no doubt that many view bunting as beneath their status as an offensive threat, and............... The money is in home runs, not in bunting. This could or could not be what Joe P. meant by "hurt yourself", but it is how I would interpret some players insistence on hitting against the shift.